When someone strikes at Brew City, Brew City hits back ... with beer, of course.
Within days of a 34-time convicted felon calling Milwaukee “a horrible city,” Walker’s Point craft brewery MobCraft Beer, 505 S. 5th St., responded with the announcement that it will brew the “(not so) Horrible City IPA,” “a tribute to Milwaukee and all the people that make it the GREAT city it is!”
The 7.2 percent ABV beer, which can be pre-ordered now, was canned on July 10 to be released just in time for the Republican National Convention, which takes place here July 15-18.
MobCraft brewed 30 barrels of the beer and canned about half of it – about 140 cases – and it should be available on tap and in cans in the taproom by Sunday or Monday, July 14 or 15.
(The beer was brewed on June 24. Read a post about that here.)
A dollar from each four-pack sold will be donated to Keep Greater Milwaukee Beautiful, Street Angels Milwaukee Outreach and Walker's Point Youth & Family Center.
“We are brewing (soon) to release the week of the RNC,” says MobCraft’s Ryan Doolan. “We are also going to be continually updating the webpage to highlight why, in fact, Milwaukee is awesome.”
At the moment, the site – which is where you can pre-order the limited release in 16-ounce four-packs for $13 – includes a list of reasons why Milwaukee isn’t horrible.
“We asked our friends for some of their favorite things about Milwaukee,” the site reads before offering a list of some of the answers, including:
- Kayaking down the Milwaukee River alongside a funk band jamming on a pontoon boat right through downtown with my lovely wife and 70 other kayakers on a Wednesday night!
- Seeing young musicians in the Milwaukee Youth Symphony Orchestra play a concert.
- Our city is rich with culture, history, live music, the arts, great food, and of course – beer. There is a sense of community and coming home when you are in Milwaukee.
See the rest at mobcraftbeer.com/beers/horrible-city-ipa.
This post originally appeared on June 18 and was updated on July 10.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
