With a new sign emblazoned on the Downtown skyline, Kincaid's, 1110 N. Old World 3rd St., opened its doors in a space that for many years harbored Third Street Pier.

Milwaukee is the newest locale for the Restaurants Unlimited Group's Kincaid's, which also serves Bloomington, and St. Paul, Minn.; Burlingame, Carmel, Oakland and Redondo Beach, Calif., Honolulu; Phoenix; and Norfolk, Va.

Kincaid's, like so many other chain fish, chop and steakhouses, features an interior laden with wood and a menu with myriad options for seafood and meat lovers alike. What Kincaid's offers that is different is a lovely view of the Milwaukee River, and an outdoor patio abutting the riverfront.

In addition to standard fare -- a seafood platter which serves multiple diners, shared sides to complement their chops and seafood, and several monstrous cuts of beef -- Kincaid's menu is peppered with some more adventurous items including a seafood deviled egg trio ($8) which pairs the deviled classics with hot sauce and three tiny shrimp, Dungeness lump crab meat and smoked salmon, and a bacon wrapped kobe meatloaf ($17).

Pricing for dinner entrées starts in the teens for entrée salads like a maple chicken ($15) with pears, toasted pecans, Maytag blue cheese and a maple vinaigrette, or a prime rib French dip ($15) accompanied with bacon mac 'n' cheese, and run into the mid-to-high 30s for daily seafood specials and Bering Sea red king crab legs ($34) with grilled asparagus.

For lunches, diners can pair a combination of soup and salad ($11.50) or soup and half sandwich ($12.50), or choose from salads, sandwiches, or specialties which run the gamut from crispy fish tacos ($10) to roasted garlic prawns ($16) to chicken fettuccine with asparagus and prosciutto ($14).

Sandwiches come with homemade potato chips or French fries and range from $8 to $11, with an additional $1 charge for sweet potato fries. All dinner steaks are also available during lunch for the more famished in the lunch crowd.

Kincaid's is non-smoking and offers a children's menu for a family-friendly dining experience, assuming, of course, you can find parking in this busy strip of Old World 3rd Street. Valet parking or self-service parking runs a crisp $8 here, but at least if you have to take a short walk, you're on one of the prettier strips of Downtown.