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In Marketplace
Swap-O-Rama-Rama celebrates creative re-use
Local artists help customers reinvent their apparel.
By Julie Lawrence RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Julie Lawrence

Published May 16, 2008 at 5:25 a.m.
Tags: swap o rama rama, clothing swap, recycling, future green, milwaukee sewing machines, fashion

We all know the importance of recycling our paper, plastics and aluminum, but what about our cottons, denims and woolens? Unwanted clothing can easily avoid the landfill if you donate it or, better yet, swap it out for something new. Milwaukee's Swap-O-Rama-Rama this Saturday is a great way to ditch the unwearables and take home a few free gems.

Swap-O-Rama-Rama is an international community-based clothing swap and series of D.I.Y. workshops, started by New York artist Wendy Tremayne in 2005 as an alternative to consumerism.

A bag of used clothes and a $5 cover gets you access to thousands of new-to-you pieces brought by other people and artistic experts ready to help you alter or completely transform them to suit your style.

It's like the thrift store gone wild.

"This is an effort in recycling," says Swee Sim, owner of socially responsible store Future Green and event organizer. "We are big into being sustainable and we really encourage things like this."

Twice a year -- late spring and fall -- Sim hosts the swap. Last year's event, he says, was a fun-filled success drawing a large crowd, and he anticipates an even better turn out this Saturday. Because of its growth, Swap-O-Rama-Rama has moved from the Future Green backyard to Milwaukee Sewing Machines 7226 W. Greenfield Ave.

Professional seamstresses will be on hand for the workshops, which include screen printing, embroidery, knitting, stamping, fashion design and alterations. Each swap ends with a fashion show to showcase the new works.

"Swap-O-Rama-Rama inspires people to take an active role in creating fashion. By recycling, and re-styling clothing, you are doing something important -- reducing landfill waste but also making an item your own," says Sim. "Buying a manufactured item off a mannequin -- that's making a consumer choice. Taking half an hour to alter and silkscreen a T-shirt -- that's true personal style."

The event runs from 9 a.m. to 5 p.m. For the next one, Sim hopes to have a street permit for Bay View and get more community artists involved. When it's over, the leftover scrap material and un-swapped items are donated to Habitat for Humanity and The Salvation Army. All money raised benefits the non-profit New York Foundation for the Arts, which financially supports Swap-O-Rama-Rama.

Sim says this is just the beginning for Milwaukee and vows to support innovative recycling efforts. "As long as I can do it, I will."



More Information ...
Future Green
2352 S. Kinnickinnic Ave.
Milwaukee, WI 53207
(414( 294-4300

Event information:
Swap-O-Rama-Rama
Saturday, May 17, 09 a.m. - 11:59 p.m.

Related links:

1 comment about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by brunocarlson on May 17, 2008 at 8:46 p.m. (report)

This was not as it was described in the article. I understand how press releases go and how the writer of these tend to "buk up" the actual event. No "diss" on Ms. Lawrence, great writer. This event was boring. Me and a few other brought a few large bags of clothes to the event hoping to find something or at least have a good time rummaging with free alterations. Five large bags were givent ot the woman at the window and as we rummaged through the items (here described as thousands, more like a hundred, max) we noticed the ten to 12 employees/seamstesses/tailors were rummaging though our bags taking what they wanted. We noticed that everything seemed picked over or blan for something that originated in Bay View. We asked if they were busy and they said that they have been very slow and that we should come back in a few hours (we arrived around 12-1pm) when we came back the employees were making things for themselves with the clothes and that the entire selectionwas packed up an hour early. This was a disappointment to an otherwise great idea. I believe that this should return to the Bay View area. Not to a place where the selection is scavanged, the business makes money and gets to keep the fabric or clothing.

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