"I don't know what the mindset is, but the people who prepare the food here know what they're doing."

That's probably an understatement, but the bar's famous burgers are gigantic, too. For $6.50, you can get a huge cheeseburger, and a big basket of fries -- too much for two people, really -- goes for $4.

"Those prices haven't changed in 20 years," he says.

In terms of décor, the walls are adorned with loads of Milwaukee sports memorabilia, most which would fall under the category of "vintage."

Says Scholl, "A lot of it was donated. People would say, 'Hey, this would look great on your wall.' I think there are a lot of things, that if you look around, are really unique.'"

Is 4th Base more of a bar than a restaurant?

Scholl says it depends on who you ask. "But I think it's the best of both," he says with a smile.

But the understated Scholl, who still makes enough time for his golf hobby, takes his success with a grain of salt.

"It's enjoyable; it gives me something to look forward to."

And apparently, patrons appreciate the "delightful dining and luscious liquids," as Scholl's business card proclaims.

While perhaps not the obvious location for a bustling, high-end sports bar, 4th Base is constantly packed with regulars from all walks of life. On a Tuesday early afternoon, the tavern is doing a surprisingly brisk business.

"They come to have a good time," says Scholl. "It's a friendly, outgoing place. People come to eat and drink, and people enjoy it, and that makes me happy."

The bar is also known for having extraordinarily attentive bartenders, who will remember your name every time you visit. It's that kind of attention that keeps people coming back.

"Everybody's noticed here, and everybody is welcome. A lot of places, you can be ignored. But if you go out, part of the reason is to be sociable and to be recognized."

"Last Sunday night, I had a birthday party for a group for 40 from Highland Park, Ill.," says School. "It was his 60th birthday, and they all drove up here. I think that was great."