SpecialsMIA: Miller Lite Or Coors Light Pitchers $7.99. 11:00 AM-11:00 PM at Hooters - Bayside. link
about 2 hours ago
AE_ISO: Ok 'creme brulle latte'... you better fulfil my great taste expectations, or else
about 6 hours ago
djohara: @dhskee @MrWordsWorth No way! Can't Hardly Wait is the fave 'Mats song of each of us?!! Wow, do we have great taste or what?
about 11 hours ago
premierliquors: Come in today or tomorrow for Coors Extra Gold (30pk) or Miller Lite (20pk) for $17.99, Stella (12pk) for $13.99, or Mike's Hard for $6.59!
about 17 hours ago
texansteph: All my 10 yr old son wants to listen to is @thisisrobthomas, Bon Jovi or ACDC... great taste:)
about 23 hours ago
Follow us on Twitter ...
 |
Miller Lite is bringing back an old slogan. |
 | By Jeff Sherman   OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Jeff Sherman |
| Published Aug. 20, 2008 at 8:30 a.m. |
|
It's only fitting that the day after the "Happy Days" cast returned to Milwaukee to dedicate a statue of The Fonz, that one of Brew City's iconic ad slogans also announces a homecoming.
According to several reports, including this morning's chicagotribune.com and Advertising Age magazine, MillerCoors told distributors in a letter Tuesday the famous "Great taste, less filling" campaign is on its way back.
The tagline will appear starting Sept. 1 in revised spots based on last year's "More Taste League," an ad campaign that featured John Christopher McGinley as the "Commish."
The original notable ads featuring Rodney Dangerfield, Bob Uecker, John Madden and others helped the "Great Taste, Less Filling" campaign -- that ended in 1991 and was created more than 30 years ago -- land on Advertising Age magazine's list as the eighth best advertising campaign in history.
|
2 comments about this article. Post a comment / write a review. |
Recent Talkbacks ...
Posted by buck on Aug. 20, 2008 at 3:08 p.m. (report)
i drink beer and i wouldn't enjoy that commercial. the guys from the best damn sports show are a bunch of annoying dbags, especially john sally.
| Rate this: |
Posted by college_dave on Aug. 20, 2008 at 10:31 a.m. (report)
Simple. Just spend some $ on some very funny & attractive celebs/athletes again. This time make it w/ the likes of Will Farrell, Jessica Biel, & the guys from the Best Damn Sports Show. What beer drinker wouldn't enjoy that commercial?
| Rate this: |
Recent blogs/briefs by Jeff Sherman
What's your favorite workout song?Thursday Elite Sports Clubs wants to know which tunes give you that extra kick when you're working ... |
|
Calderone Club gets some SI love, Martina McBride hangs with Fonz Wednesday While Jeff Sherman loves the national exposure for the Bucks and Jennings, he was even ... |
|
Sell me on a new show Wednesday "Mad Men" is done, as is "Entourage." And, my favorite show, "Friday Night Lights" is ... |
|
Unpaid parking tickets total $60 million in Milwaukee Tuesday More than 124,540 City of Milwaukee parking tickets are unpaid -- accounting for almost ... |
|
Business Week's top place to raise kids in Wisconsin is ... Nov. 25, 2009 Businessweek.com named its "Best Places to Raise Your Kids" in Wisconsin (and the other ... |
| Top Clicks | Top Searches | Most Talkbacks |
- Advertising pollution
- Laughlin Constable merges with New York firm
- UPAF Miller Lite Ride for the Arts ride report
- What's the deal with that big green M billboard?
- I've got some good news and some bad news
- 5 questions for UPAF's Cristy Garcia-Thomas
- OnMilwaukee.com Recommends: March 12, 2009
- Miller is "Living the High Life" -- 1 second at a time
- The year in news 2008: Top 10 local stories
- Sparks loses its spark
