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In Bars & Clubs
Ask OMC: What's the deal with the new bars at K.K. and Lincoln?
The Sugar Maple will open in mid-March at 411 E. Lincoln Ave.
By Drew Olson RSS Feed
Senior Editor

E-mail author | Author bio
More articles by Drew Olson

Published Dec. 13, 2007 at 5:33 a.m.
Tags: kinnickinic ave., lincoln ave., bay vew, the sugar maple, cafe centraal, merryweathers, diablos rojos, mike eitel, eric wagner, bruno johnson, adrienne pierluissi, ald. tony zielinski

Here at OnMilwaukee.com, we pride ourselves in being Milwaukee experts. Since it's literally our job to eat, sleep and breathe all things Brew City, we get lots of questions from our readers.

This is where we answer them.

In the "Ask OMC" series, we take your questions, big or small, and track down the answers. Send your query to askomc@staff.onmilwaukee.com. Be sure to include your name and location, and we'll consider it for our next installment.

Our question this time comes from Dave in Cudahy, who asks:

"What's the deal with the two new bars at the corner of Kinnickinic and Lincoln in Bay View? When are they going to open?"

Dave is referring to two properties that are currently in the construction phase. The first is the Sugar Maple, which is located at 411 E. Lincoln Ave., a site that formerly housed the Sikh Temple. The other building, which will be just west of the Sugar Maple, will house Café Centraal, which will be operated by Mike Eitel, Eric Wagner and the Diablos Rojos restaurant group, which also run Trocadero and Café Hollander (which was originally to be named Café Centraal).

The Sugar Maple is farther along in its development. Owners Bruno Johnson and Adrienne Pierluissi, the husband and wife team behind Palm Tavern, hope to be ready for business just after St. Patrick's Day. The sign went up a few weeks ago, which has created some awareness (and probably drew the attention of Dave in Cudahy).

Johnson said that the prospect of starting the new bar from scratch was tougher than taking over Palm Tavern.

"We're going from the ground up," he said. "There was a lot less work (at Palm). There are more headaches here, but now that we've got the walls plastered and the place looks great, you can sense what it's going to be like. In your imagination, you can see it."

Palm Tavern is known for its cozy environment and huge selection of beers. The Sugar Maple, will be much larger inside and will carry 60 draft beers, most of them from Midwest breweries, and Johnson expects some similarities between the new place and the Palm.

"I think definitely going to be able to walk in there and sense, if you've got your wits about you, that they're owned by the same people," Johnson said. "I try to make (Palm Tavern) esoteric on every level. Point is the most recognizable beer I have.

"I'm not going to have mass-market beers, but I'll have Lakefront, Sprecher and others. There will be a lot of Midwest beers. There are so many doing great beer that there is no reason to bring any in from the West Coast or the East Coast."

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More Information ...
Palm Tavern
2989 S. Kinnickinnic Ave.
Milwaukee, WI 53207
(414) 744-0393

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Suicide Squid Is this place big enough to support the turnover of 60 taps? Or is there going ...
sandstorm it's freaking milwaukee. if i wanted to i could walk two blocks in any direction ...
CoolerKing My original statement about parking had nothing to do with having to walk a ...
Z_boy Hey deathb4decaf: I'll admit that people should use their vehicles less. I think ...
CollegeDave Its nice to see more life coming to that corner and it will bring more people ...


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