Pesch says he'll charge a $5-8 cover at all times for entrance into the club, including the sports bar. He says parking shouldn't be a problem at night, as the neighborhood is largely a business district that empties out after dark. That's why he plans to open at 7 p.m., except Sundays and for major sports events, when he might open the bar during the day.

The only bar of its type in the neighborhood, Pesch says he expects Milwaukeeans to travel from all sides of town for the live music. It's a straight shot on Oklahoma Avenue, he says, to Bay View or points west. On 13th Street, it's not far from the freeway, either.

Says Pesch, "We're 10 minutes from everywhere. We can get diversity, from people who like the band, while their friends are at the sports bar watching NASCAR."

And it's absolutely nothing like his other biggest club, The Globe.

However, he saved the original Globe East outdoor sign and hopes to find a place for it in Liquor Sweets sometime soon.

"It's like night and day, and everything I could ask for," says Pesch. "It's why I'm back in the business. The opportunity presented itself to me, and it's a unique situation to have a licensable venue that's already built in Milwaukee. You just don't find them."

Pesch has done most of the remodeling in the club section, carving out a DJ booth and converting a kitchen into another bar. But the rest of the property -- especially the upstairs area that was known as the Plasma Room until the '60s -- has stayed largely the same.

"It's just a beautiful 1880s hay barn," says Pesch. "All of the old, South Side Polish weddings were up there. They did wrestling up there. We'll do ICW Wrestling there starting on Dec. 14.

"There will be a dress code. Once your inside, it won't feel like 13th and Oklahoma."

At first, Liquor Sweets will have music on Fridays and Saturdays, with an open jam in January. In February, Pesch says he'll try a country music night, too.

Liquor Sweets opens this Friday, Nov. 30. Cherry Pie is the first band booked on Saturday, Dec. 1.