Replay Sports Bar space is on the market
Replay Sports Bar, located in the old Oriental Drugs space at 2238 N. Farwell Ave., is still open and a representative says the bar is negotiations with its landlord, New Land Enterprises, to remain open for the long term. Yet, the space is being marketed as available for a new restaurant.
Speculation is that bar could close at the end of March after the big March Madness basketball season concludes.
"We are currently in lease discussions with New Land and remain hopeful that we can resolve our negotiations in the very near term. In the meantime, Replay is open for business and we're looking forward to the always exciting upcoming NCAA Tournament season," said Abby Lutgen, marketing manager for the Roaring Fork Restaurant Group that operates Replay and several Qdoba Mexican Grills.
Tim Gokhman of New Land Enterprises, the owner of the building, confirmed that the space is being marketed. And, it's listed on loopnet.com with this description: "Spectacular corner restaurant on one of the busiest intersections on Milwaukee's East Side. Lots of glass, outdoor patio, 10' ceilings."
The restaurant and bar before Replay, Twisted Fork, dished up its finale fare on Sunday, Sept. 12. 2010.
The nearly 7,000-square foot space should attract some good interest.
If it's indeed time for what's next at this iconic East Side corner, what are your thoughts and ideas for this space?
Implying that a running business's retail space is available is an ancient tactic used by landlords to get the upper hand in lease negotiations. It disrupts business both by insinuating that the company is failing, and by getting strangers to start sniffing around and literally get in the way. To publish an article suggesting that the space is in transition only serves to heighten the value of an underhanded maneuver, and makes your magazine a shill. (Full disclosure, I have no relationship with any of these companies, and haven't lived in Milwaukee in 20 years, but someone sent me this article, and as a small business owner, I thought it important that you knew what you were printing)
the problem with sports bars in the milwaukee area that I've noticed (including buffalo wild wings)...is that they are too local...when I go out on an nfl sunday, I want to take in all games..not be stuck in a corner on a small tv...i understand people love their packers, brewers, and they should be featured on the main big screen, but not on half the tvs in the place. chammps in brookfield is about the closest thing to a true sports bar..at least from the places I've been to outside of Milwaukee. went to replay once..it sucked
How about opening a combination pharmacy/hardware store/lunch counter in that spot? Seems like no other type of business has survived there in the last 18 years.
Kyle | March 7, 2013 at 2:15 p.m. (report)
It's time for something distinctive. Sports bars populate all of North Ave. The ones that survive are the ones that have the history. The new establishments that survive are the ones that are unique to the area with a sound strategy, like the Hotel Foster. A restaurant first and bar second establishment might do very well there.
I can't believe this place is still open as it is, what a dump. Went about six months after it opened and vowed never to return , and I haven't. Ordered a beer on tap and it was served in a dirty glass with a fly floating in it. When I mentioned it to our waitress she laughed and said that she had no idea why this kept happening but I wasn't the first this happened to and I assume not the last. (not the response I expected) This kind of put me off from ordering any food from the kitchen but my companions braved on and ordered. Both had burgers and BIG SHOCKER both had mistakes on the order.
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