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The classic '60s formula Schlitz is now available on tap, too. |
 | By Bobby Tanzilo   Managing Editor E-mail author | Author bio More articles by Bobby Tanzilo |
| Published Aug. 15, 2008 at 10:19 a.m. |
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Since demand for Schlitz in a bottle has outpaced supply it's good news to hear that the company brings back the vintage brew on tap this month. The old formula first appeared in bottles in Milwaukee earlier this summer.
Milwaukee's editorial department picked Schlitz over Pabst in a Milwaukee Challenge in July.
According to a statement from Schlitz, "The demand for Schlitz brown bottles has outpaced production, and sales have outperformed projections by as much as 100% in Milwaukee, Minneapolis and Chicago."
Milwaukee area bar patrons can expect to locate the new beer by looking for the "Golden Classic Tap Knob." According to the statement, "The tap is part of the 'Grand Baroque Collection,' an iconic symbol of Schlitz. The Grand Baroque Collection was the most ornate and highest quality point of sale materials ever released by the brewery."
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9 comments about this article. Post a comment / write a review. |
Recent Talkbacks ...
Posted by DT on Aug. 18, 2008 at 11:28 a.m. (report)
Saturdays are "Schlitz Saturdays" at St. Paul Fish at the Milwaukee Public Market. $1 taps! Mmmmmmmmmm.
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Posted by PPT on Aug. 15, 2008 at 4:41 p.m. (report)
WWJD: What Would Jesus Drink
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Posted by 2953UWM on Aug. 15, 2008 at 1:44 p.m. (report)
I would not call it "stale ass" but I warned people in my blog that it will cause you th DROP ASS. Hey, we buy it because it represents MKE, not because it is God's own brew. If it tastes like donkey crap, who cares because it represents the MKE!
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Posted by viewfromnyave on Aug. 15, 2008 at 1:37 p.m. (report)
Not to make it a pissing match, but I had a bottle of Schlitz at a local tavern and it had a sort of funky aftertaste to it. Sort of a stale, skunky bite. I'm guessing there are some bad batches out there. I may try another one, but only if somebody else is buying it.
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Posted by High_Life_Man on Aug. 15, 2008 at 1:11 p.m. (report)
Blasphemy, InTheView? Would you call the wine of Jesus "stale ass"? I bet not (but maybe you're Jewish or Muslim or something). If Christ wanted a cool one, my bet is that it would be a Schlitz! [New ad campaign!] I've had a number of bottles of Schlitz and they were all as delicious and intoxicating as I hoped they would be.
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