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Milwaukee's Daily Magazine for Thursday, Oct. 23, 2014

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In Bars & Clubs Blogs

Milwaukee Bucks guard Brandon Knight was the first Milwaukeean to use the UberBLACK service. (PHOTO: Uber)

Uber is here, bringing UberBLACK service to Milwaukee


"Bar Month" at OnMilwaukee.com – brought to you by Absolut, Avion, Fireball, Pama, Red Stag and 2 Gingers – is back for another round! The whole month of February, we're serving up intoxicatingly fun articles on bars and clubs – including guides, the latest trends, bar reviews, the results of our Best of Bars poll and more. Grab a designated driver and dive in!

It's been long rumored, and long awaited, but the car service app Uber is finally in Milwaukee with the roll out of its signature UberBLACK service.

The move was announced by the company with the posting of this announcment, which features Milwaukee Bucks point guard Brandon Knight.

In it, the company stated:

With UberBLACK hitting the streets this weekend, Milwaukeens now have a convenient, stylish, and seamless way to move around the city. With just the push of a button, Uber will connect you with the closest available driver in town, ready to pick you up in minutes. You'll be able to see a picture of your driver, the car they're driving, and can even track their progress as they drive toward you!

The app is in its testing phase, so expect some hiccups and lack of availability, but as someone who has used the UberBLACK service in Chicago, I can vouch that it's very convenient, and a great way to get to where you need to go. And, it makes you feel a bit special, too.

And, since it's bar month here at OnMilwaukee.com (and every month of the year in the Cream City), be sure to use it to get home safely, too.

UPDATE: On the same day of its launch, the city of Milwaukee is saying that UberBLACK is illegal.

According to this FOX6 report, Milwaukee City Clerk Jim Owczarski said Uber has "made it crystal clear they have no intentions of complying with those rules and regulations," regarding filing for proper permits.

Uber general manager Nick Anderson contends that's not the case.

"Every city we go to, we research the local requirements," Anderson told FOX6. "So they're licensed, they have the proper insurance, and it's fully legal."

Stay tuned!

Talkbacks

LegallyBlonde | Feb. 13, 2014 at 12:42 p.m. (report)

Big fan of Uber. Can't remember cab service without it. Keep an eye out for UberX, lots of controversy about that south of the border. Not a fan of the name uberblack at all though. Great for Milwaukee!

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