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In Milwaukee Buzz Briefs
NPR highlights Milwaukee's "Bipolar Plunge"
That really looks cold.
By Andy Tarnoff RSS Feed Twitter Feed
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More articles by Andy Tarnoff

Published Jan. 2, 2009 at 9:24 a.m.
Tags: npr, morning edition, bipolar plunge, bill rouleau

Steve Inskeep, host of NPR's "Morning Edition," gave Milwaukee's own bicycle "Bipolar Plunge" its 15 seconds of fame this morning, using the event to tease its 8:30 a.m. newscast.

The NPR host referred to the third annual Jan. 1 event, in which a handful of hearty bike riders rode straight into icy Lake Michigan. Inskeep mentioned the event by name, noting that organizers had to break up some icy before getting in the water.

"Bipolar Plunge" was created by Rush-Mor Records' Bill Rouleau, the guy who brought Milwaukee "Biktoberfest," "Tour de Farce" and the Bay View Pumpkin Palace. Rouleau said he thinks NPR caught wind of the event because the Associated Press covered it yesterday.

Rouleau said he's participated in the plunge all three years, including one previous year, as a test.

4 comments about this article.
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Recent Talkbacks ...

Posted by Mstrong on Jan. 3, 2009 at 11:06 a.m. (report)

And thanks to Gabe Piloczewski for clearing the ice so they could get in.

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Posted by sammie08 on Jan. 3, 2009 at 8:51 a.m. (report)

The people who had made it possible to ride their bikes into South Shore (are not pictured) are Glen Bob, Al, Jess and Lars. A BIG thanks to them for making the event possible.

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Posted by viewfromnyave on Jan. 2, 2009 at 1:17 p.m. (report)

How come I didn't know about this? This is something I could easily talk my kid into doing for some cheap laughs.

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Posted by sijan_heights on Jan. 2, 2009 at 9:40 a.m. (report)

Stupid is as stupid does.

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