"Over the 105 years in the saddle ... We've seen wars, depression, recession, resistance and revolutions. But every time, this country has come out stronger than before. Because chrome and asphalt put distance between you and whatever the world can throw at you. Freedom and wind outlast hard times. And the rumble of an engine drowns out all the spin on the evening news. If 105 years have proved one thing, it's that fear sucks and it doesn't last long. So screw it, let's ride."

That's the new "rally cry" from Harley-Davidson taken straight from its Web site. As the company gears up for the opening of its Milwaukee museum (it'll announce the opening day next week) and its 105th Anniversary, it's going all out with what seems to be a new marketing slogan, "Screw it, Let's Ride."

Thoughts? I like it. It's bold, full of attitude and in your face.

Dealers have limited edition bandanas right now. So, access the link below, get a bandana and then talk back with your thoughts on this new H-D "cry."