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In Milwaukee Buzz Briefs
Milwaukee dubbed next "it" city
 
By OnMilwaukee.com Staff Writers

Published Jan. 6, 2006 at 5:21 a.m.
Tags: it city, it index, edward keenan, call me lightning, black elephant, pabst blue ribbon, maisonneuve.org

If you already live in Milwaukee, no worries, you may be already in the world's next "it" city according to Edward Keenan, a Toronto-based writer. His "It Index" places Brew City on top.

In his analysis he "created (a) system by gathering information about eight former musical hotbeds -- such as Seattle, Omaha and, most recently, Montreal -- in the following categories: population; industry; proximity to water; winter and summer weather conditions; number of universities and professional sports franchises; average income, rent and housing prices; and relative importance of city to its region."

He notes Black Elephant and Call Me Lightning as two of Milwaukee's promising bands, while making reference to Les Paul, the Bodeans, Violent Femmes and other Milwaukee music mainstays. Despite a few geographical errors -- UWM is, of course, not downtown, nor are Shank Hall and the Riverside in Riverwest -- he gives a mostly accurate account of our booming city; that is, for a guy who admits he's never been here. The kicker is his closing statement urging people to "hurry to Milwaukee" before the supposed inevitable "backlash" begins.

He cleverly qualifies his claim by saying, "So raise a can of Pabst Blue Ribbon and get ready for the cheesehead invasion ... Remember that the map of Montreal in Spin magazine had bars in all the wrong places and that when the New York Times broke the Seattle grunge story, it printed an entire sidebar on grunge slang that someone at Sub Pop made up off the top of her head. 'It' city reporting isn't about accuracy -- it's about celebrating a fresh trendy territory that's ripe for both exploration and exploitation. It's about naming "it," and naming it first."

So, look out Milwaukee. According to this guy's logic and analysis, we are "it!"

Read the full story here.

Listen to Keenan talk about Milwaukee here.

40 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by OMCreader on Jan. 11, 2006 at 4:55 p.m. (report)

Kurt said: I think we need to stop focusing on the political/economic details. Milwaukee will be just fine. The city is progressing and has changed dramatically over the past 15 years and is continuing to do so.

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Posted by OMCreader on Jan. 11, 2006 at 3:02 a.m. (report)

TAK said: The real shame here is that F. Thomas Ament mortgaged any chance Milwaukee had to truly become an "IT" city. His greed and ineptitude has left us with a financial problem that has set us back at least 25 years. The pension fund scandal that occured on his watch at his urging did nothing but line his pockets with cash and leave us to pay the bill for many many years to come. I can't believe that man is not behind bars for his greedy actions. Milwaukee no longer has money for basic county services and the cost of his greedy little power play will only continue to rise. I hope he was run out of town on a rail. We should arrest him if he ever steps foot in milwaukee again.

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Posted by OMCreader on Jan. 10, 2006 at 10:23 p.m. (report)

Les said: all you need to know about this guy's article and his study... "What if, instead of travelling from place to place and sitting in smoky clubs watching obscure bands, one could predict the next Next Big Thing from the comfort of a desk chair, using nothing but the Internet and Excel? Was it possible that I could find the next “it” city without having to listen to any music at all?"

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Posted by OMCreader on Jan. 10, 2006 at 7:18 p.m. (report)

Believe it said: Milwaukee is a great city and this like that dude Richard Florida was a real study. Again, if you don't like Milwaukee please don't live here and please take your negative butt to another town.

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Posted by OMCreader on Jan. 10, 2006 at 5:20 p.m. (report)

Myke the Dancin Machine said: The Best Dancers are in Milwaukee.That's an it factor.

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Show me the other 35 Talkbacks
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