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Milwaukee's Daily Magazine for Tuesday, Sept. 16, 2014

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In Milwaukee Buzz

A new tower king room at The Pfister Hotel.

The Pfister renovations completed


The Pfister Hotel announced today that it has completed the renovation of its 176 tower guest rooms.The completed guest room renovations are part of a multi-year, multi-million-dollar reinvestment in the property, which includes new club floors, a high-tech executive boardroom and a 23rd-floor lounge.

Built in 1893, The Pfister Hotel was purchased out of bankruptcy by Ben Marcus, The Marcus Corporation's founder, in 1962. The hotel's tower was originally added to the building in 1966.

"Once again, the tower guest rooms have been redesigned with today's modern traveler in mind, while still preserving the art and history that makes the property a unique jewel," says Thomas F. Kissinger, interim president of Marcus Hotels & Resorts and senior executive vice president of The Marcus Corporation.

As part of the renovations, the hotel introduced two new club floors that include access to the hotel's new VIP Club Lounge on the 23rd floor and a private attendant.

The Pfister announced the completion of its Club Lounge in April 2013. The lounge is located on the top floor of the hotel and offers expansive views of the city and Lake Michigan. Guests not staying on club floors can upgrade their room reservation to include Club Lounge access for a nominal fee.

The Pfister's new executive boardroom, Twenty 3, was also introduced last year. The upscale, high-tech boardroom incorporates presentation technology, multiple 4K LED monitors, including 3D, gesture recognition, iPad multi-media controls, surround sound and an iMac lab.

"We are extremely pleased with the results of the newly designed guest rooms, and believe our guests will be too," said Gregory S. Marcus, president and CEO of The Marcus Corporation. "We are committed to the continuous improvement of the hotel. From the décor and personal service to the new Club Lounge and club floors, we are always looking for ways to enhance our guests' experience."


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