By Julie Lawrence Special to OnMilwaukee.com Published Jan 14, 2010 at 5:18 AM

Back in spring 2008, Pragmatic Construction, a Milwaukee-based green construction company aimed at advancing the principles of sustainable development within the urban environment, was knee-deep in a series of development projects but was still planning its path for a greener future in Milwaukee.

Co-founder Steve Servais and his crew were just laying out the plans for two single-family homes in Riverwest that were slated to be among the state's first LEED (Leadership in Energy and Environmental Design) certified platinum homes.

LEED is a third-party certification program and the nationally accepted benchmark for the design, construction and operation of high performance green buildings. LEED points are awarded in the areas of sustainable sites, water efficiency, energy and atmosphere, materials and resources, indoor environmental quality and innovation and design process and use the most advanced design and construction initiatives available.

LEED-certified buildings are designed to lower operating costs and increase asset value, reduce waste sent to landfills, conserve energy and water, be healthier and safer for occupants and  reduce harmful greenhouse gas emissions. 

Two years later, the side-by-side sustainable homes at 702 and 708 E. Hadley St. are complete and now on the market. Servais says his company has really pushed sustainable building to the limit.

The house sizes are modest; 1,200 and 1,300 square feet, respectively. But the environmental impact is huge. Some of the many green features include passive solar heating, passive cooling, 96 percent energy-efficient forced-air backup HVAC, bio-based sprayfoam roof insulation, triple-pane windows, tankless hot water, reclaimed hardwood flooring, reclaimed doors, steel, fiber-cement and cedar siding, stained concrete flooring, no-VOC paints and finishes, dual-flush toilets and low-flow fixtures, in-floor radiant heat and energy recovery ventilators.

And it doesn't stop indoors. Outside they've implemented rain barrels, a shared rain-garden, pervious paving surfaces, steel roofing, recycled plastic roofing, a 2.1KW PV Array (solar electric), and two flat-panel solar hot water arrays.

The cost of this type of certification does come with a price. Both homes, which include two bedrooms, one and a half bathrooms and an office, are listed at $229,000. Then again, Servais says potential owners should expects monthly utility bills of less than $30.

Servais says a big part of achieving his goal on this project was assistance from Wisconsin's Focus on Energy Renewable Energy program, which helps make renewable energy an attainable option by encouraging Wisconsin residents and businesses to investigate and adopt renewable energy sources. The program offers technical assistance, funding and incentives for site assessments, and maintains active lists of renewable energy contractors. Additional funding was secured through We Energies Renewable Energy Program.

Julie Lawrence Special to OnMilwaukee.com

OnMilwaukee.com staff writer Julie Lawrence grew up in Wauwatosa and has lived her whole life in the Milwaukee area.

As any “word nerd” can attest, you never know when inspiration will strike, so from a very early age Julie has rarely been seen sans pen and little notebook. At the University of Wisconsin-Milwaukee it seemed only natural that she major in journalism. When OnMilwaukee.com offered her an avenue to combine her writing and the city she knows and loves in late 2004, she knew it was meant to be. Around the office, she answers to a plethora of nicknames, including “Lar,” (short for “Larry,” which is short for “Lawrence”) as well as the mysteriously-sourced “Bill Murray.”