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Milwaukee's Daily Magazine for Monday, April 21, 2014

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In Milwaukee Buzz

Richard Geyer will retire from the Wisconsin Center District after 18 years of service.

Wisconsin Center District president and CEO sets retirement

The Wisconsin Center District announced today that Richard Geyer, president and CEO, will retire on April 30, 2014.

The Wisconsin Center District is a government body created under Wisconsin Statute in 1994 to fund, build and operate what are now the Wisconsin Center, U.S. Cellular Arena and the Milwaukee Theatre.

Geyer was appointed president of the Wisconsin Center District in 1996 and brought many years of experience in the convention and entertainment business, especially in engineering and construction projects. He oversaw the completion of what was then the Midwest Airlines Center, which has become a preferred location for regional, state, and national business shows and conventions of all kinds.

Geyer was instrumental in bringing shows to Milwaukee such as "The Rockettes" and "The Lion King." He was also a Tony Awards voter for almost 20 years and is a member of the Broadway League.

He also consulted on arena projects, leading to executive roles in building, expanding, renovation and operating convention and assembly facilities in five states. In addition, Geyer has held numerous leadership roles in the International Association of Auditorium Managers and is an advisor to Facilities & Event Management magazine.

"Dick Geyer has been the strong backbone of the Wisconsin Center District," said Franklyn Gimbel, Wisconsin Center District board chairman.

"Through his work in developing the Wisconsin Center, growing the business activities of the U.S. Cellular Arena, and bringing new and unique events to the Milwaukee Theatre, Geyer has been a strong advocate for the city of Milwaukee. People who have attended events speak very glowingly because of the high standards Geyer has set for the facilities."

The Wisconsin Center District board of directors – which includes co-founder and president Jeff Sherman – plans to put together a search committee to locate a successor.


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