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WLUM introduces new format at 5 p.m.


102.1 WLUM will announce a format change today at 5 p.m., according an e-mail from Milwaukee Radio Group's Tom Cheng.

"102 One is doing an attention-getting stunt and is introducing a fresh take on the alternative format. Musically, we will be better positioned to reach listeners of the Entire Alternative Music Genre," he said.

"Our presentation will be more irreverent. Our attitude will be more fun. We will not be afraid of taking chances. We are building a more exciting, foreground radio station for people in their 20's, and for people who are 35, but feel 29."

For the last day or so, the station has been stunting with short snippets of rock songs, interspersed with barbs aimed toward other Milwaukee stations.

WLUM has changed formats several times over the last decade or so, from dance music to alternative rock to album rock and back again. Stay tuned.

Talkbacks

OMCreader | Oct. 8, 2006 at 9:26 p.m. (report)

Jeremy Fojut said: Independent Alternative Radio?? I haven't listend to the radio in 5 years but I heard this and had to tune in. What a joke if ever here the song black hole sun ever again ill puke. This station is joke. Now they want to play a band as great as interpol. Your 6 years to late A holes.

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OMCreader | July 20, 2006 at 12:48 p.m. (report)

shar said: All radio stations now compete with the almighty and groovey IPod.

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OMCreader | July 13, 2006 at 6:37 p.m. (report)

Re: curlyboy1978 said: People don't listen to the radio to hear the same songs over and over these days.. it would be nice to hear different songs from these artists !

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OMCreader | July 13, 2006 at 4:33 p.m. (report)

Re: Curly said: why just the riverwest / east side area listners?

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OMCreader | July 13, 2006 at 4:28 p.m. (report)

David said: At least they dropped Loveline. What a waste of airtime. I always switched off at 10pm

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