By Matt Mueller Culture Editor Published May 11, 2017 at 3:31 PM

The Thai-inspired trend of rolled ice cream has been spinning its way across the U.S. for a while now – and now it's finally whirling its way into Milwaukee.

As first reported by the Milwaukee Business Journal, Fro Zone will open the first rolled ice cream shop in the area at 1320 E. Brady St., the former Pepi's Place pizzeria space. The store – the brainchild of recent college grad Mike Kaid and his business partner/current Marquette University student Ahsan Sikander Gondal – will sell the popular street vendor dessert for $6.95 with unlimited toppings.

So what the heck is rolled ice cream? Pretty much exactly what it sounds like: thin strips of ice cream, rolled into spirals, tucked into a bowl and covered in a variety of sweet toppings. But why tell you what ice cream rolls are when this video from Super Deluxe can do a much better job showing you in all their mesmerizing, intoxicating beauty.

So not only do you get a frozen treat, you might get bonus ASMR brain tingles too!

Fro Zone – which I assume will be themed around Samuel L. Jackson's character from Pixar's "The Incredibles" – is expected to open June 1. 

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.