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Milwaukee's Daily Magazine for Saturday, Oct. 25, 2014

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In Dining

Indulgence Chocolatiers will soon have a home in Shorewood.

In Dining

The boutique will offer beautiful, handmade confections, as well as monthly tasting and pairing classes.

Indulgence Chocolatiers to open chocolate boutique in Shorewood


Indulgence Chocolatiers will be opening its first chocolate boutique in Shorewood's new Ravenna building at 4525 N. Oakland Ave.

With construction already underway, the delicious boutique is scheduled to open sometime in the summer of 2012.

Inspired by the fine European chocolatiers she encountered during a college backpacking trip, Julie Waterman founded Indulgence Chocolatiers in 2007 with the goal of introducing fine artisan chocolate to the Milwaukee area's burgeoning culinary scene. Indulgence started out small, producing delectable truffles for weddings and events. Their imaginative chocolates, made from blended bean Belgian chocolate, are embellished with classic flavors like coconut, hazelnut and mint, as well as globally inspired combinations like coconut habanero, parmesan crisp and Thai peanut butter.

In the four years since Indulgence first introduced its artisan chocolate to the Milwaukee area, the company has worked to establish its wholesale business, now providing its chocolate confections to 80 fine food and wine establishments around the state.

Waterman sees the new storefront as an opportunity to connect more directly with Indulgence's consumer base. In addition to offering beautiful, locally handcrafted chocolates in unique flavor combinations, Waterman plans to feature monthly tasting and pairing classes at the boutique, making it a destination for Milwaukee chocolate enthusiasts.

"While we never take ourselves too seriously, we do take our chocolate seriously," Waterman remarks. "Now we will be able share our passion with our customers by creating a unique store where they can come, taste and learn."

Those interested in tracking the development of the boutique can follow its progress on Facebook. More information about Indulgence Chocolatiers can also be found on the web at IndulgenceChocolatiers.com.


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