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Milwaukee's Daily Magazine for Wednesday, May 22, 2013

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In Dining

Treat's spiced pecans are aptly named in every way. These tangy, sweet, salty pecans are definitely a treat.

Tangy spiced pecans announce Treat Bake Shop's arrival


Sarah Marx Feldner says the Treat Bake Shop she opened in November 2011 will someday have a home, but she's not letting that stop her jumping into the sweets (savories) game.

Treat has already unveiled its delectable, and insanely addictive, spiced pecans, which are currently available at Larry's Brown Deer Market, Sendik's on Oakland and West Allis Cheese and Sausage. You can also buy them on the Treat Bake Shop web site.

The pecans, laced with a mix of spicy, salty and sweet spices, are available in seven-ounce jars that shout "artisan," for $14.95. Feldner will even deliver them to you personally if you live in the Milwaukee area and buy from the web site.

Feldner uses Spice House spices – she won't divulge the spices or the blend, of course – and roasts the spiced nuts to create a candied coating.

"The pecans are seasoned with a combination of spices that adds both a sweet and spicy flavor, but balanced so that you don't get too much of either," she says.

Feldner is currently working out of a rented commercial kitchen, but she's not stopping there. She's got big plans for the future.

"I am currently looking for a retail storefront with plans of expanding my product line, as well as offering super cute hard-to-find baking tools and party supplies, plus classes," she says.

She's also got a wealth of ideas for products to create a line around the spiced pecans.

"I definitely have other items in the works," Feldner says, "triple chocolate truffle cookies, salted butter caramels, maple-pecan granola with organic blueberries."

In the meantime, she's pushing the Georgia-grown pecans hard. But they're not a tough sell. With just the right amount of kick and that sweet candied exterior, you'll be lucky to get the lid back on the jar with some pecans still in the jar.

"In addition to cheese plates, cocktail parties and hostess gifts, the spiced pecans are a great alternative to chocolate for Valentine's Day," says Feldner.

The folks at Bittercube like the pecans so much, they created a cocktail with them:

Bittercube Collins

  • 2 ounces Rehorst Gin
  • .75 ounce fresh lemon juice
  • .75 ounce simple syrup
  • 1 dropper Bittercube Cherry Bark Vanilla Bitters
  • 1 ounce seltzer

Shake ingredients lightly, strain into Collins glass with fresh ice. Top with seltzer. Garnish with a Lemon Wedge and three drops of Cherry Bark Vanilla Bitters.


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