Suburpia, a bit of a Milwaukee sandwich legend, opened a new location in Downtown Milwaukee this week at 612 N. Water St., site of a former Erbert & Gerbert's.
The brand now has four stores in the area, although there's an ongoing legal fight for the name and rights.
The local chain had nearly 20 locations in the 1970s and '80s before it reemerged in the city on the East Side at 2264 N. Prospect in 2007.
William J. Foley founded Suburpia in the late 1960s, but sold it in the early 1980s. In 2005, he began to bring back the sandwich brand with a location at 10853 W. Blue Mound Rd. in Wauwatosa and soon after at 116 E. Layton Ave.
The new Downtown location opened Wednesday.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.
