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  • GritFX:
    RT @LoriMoreno @ferrarartist #Art Tip of Day Don't limit urself to 1 media, medium, or sub! u're at artistic buffet, don't stop w/salad bar

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    Can't get the tempature right in my hotel room. It's either sub-zero or hot enough to bake pizza on the coffee table.

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    got 25$ prezzie card for b-day, dunno if want to wait for steam xmas specials, or buy 3month sub to Hunter.com i wants to shoot something!

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How long is "soon" when talking about opening of East Side Suburpia?
 
By Andy Tarnoff RSS Feed Twitter Feed
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What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published Oct. 17, 2007 at 4:05 p.m.
Tags: suburpia, east side, sub, william j. foley

I honestly can't remember the last time I had a sub at Suburbia. It's possible I ate one before it was sold off in 1982, or maybe between 1990 and 1993, when the chain had three locations. I'm pretty sure I didn't try the store at 735 N. Plankinton Ave. when it existed between 1996 and 1998. And I know I haven't eaten at the current locations at 10863 W. Bluemound Rd. or at the one in Waukesha -- but I'm told they're really good.

That's why I've been a little excited for the new location at 2264 N. Prospect Ave. to open, as we reported on April 17. We can see the place from our office, and the painted window saying that it's "coming soon" tempts our taste buds with the prospect (pardon the pun) of new lunch options.

A day later, the Journal Sentinel reported that owner William J. Foley, who spent a year in jail in 1998 for failing to pay state sales taxes, expected to open "next week."

"We're very excited to be back on the East Side, and we're looking forward to it because it was such fun," he told the paper.

But it sure doesn't look like much work is going into the spot. I haven't yet seen a light on inside the space. And finally, today, I called the Mayfair-area store and had this not-so-enlightening conversation with the guy who answered the phone:

Me: "Hi, do you know when your East Side store is opening?"

Employee: "No idea."

Me: "Is there anyone in the store who might know?"

Employee: "No."

So, there you go. No obvious work being done, and six months to the day after we first saw the sign, the chain (and you have to use that word loosely at this point) that announced in 2005 that an unnamed group of investors planned to open 20 locations, stands at just two.

Apparently, in 1969, the Suburpia on the East Side was the place to be, and people still really dig their sandwiches. But for the meantime, I guess I won't know until the next time I take a drive out west.

10 comments about this article.
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Recent Talkbacks ...

Posted by East Side Jake on Dec. 21, 2007 at 12:10 p.m. (report)

Now open!!!!!

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Posted by Teddyjay on Oct. 19, 2007 at 1:27 p.m. (report)

Cousin's and Subway are much better, but I still come back to Suburpia for the Miles Standish.

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Posted by winnie on Oct. 18, 2007 at 12:42 p.m. (report)

I've eaten there a couple times and each time I want to do that "over-rated" chant when I leave. People think their subs are brilliant because they squirt soy sauce on them...how ground breaking!

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Posted by danno on Oct. 18, 2007 at 12:30 p.m. (report)

I was told that the milw gov't was holding up the opening for some reason by those supposedly in the know.

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Posted by arks00 on Oct. 18, 2007 at 11:15 a.m. (report)

I agree, the decor inside both of these sub shops is nothing to brag about. I think they'd rather have you get the subs and go, which is what I do.

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