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Milwaukee's Daily Magazine for Thursday, Dec. 18, 2014

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In Dining

The National is one week away from new ownership.

New owner of The National to be announced next week


When Michael Diedrick, owner of the National, put his neighborhood cafe up for sale, he didn't follow the usual protocol.

Rather than offering the restaurant for sale outright, he set out on a quest to find the perfect owner to keep his sustainable dream alive. Depending on his or her willingness to maintain The National's neighborhood mission, a new owner could purchase the cafe for as little as $100.

Applications for the ownership position were accepted via creamcitydream.com through Monday, Oct. 31. Diedrick reports that the candidate pool has been quite diverse, with applicants from all walks of life. Of the 23 individuals who have applied, The National's team has conducted 12 interviews and chosen three finalists.

At least one applicant harbors aspirations for making The National into a local brunch destination. "For a few years I've been toying with the idea of opening a brunch place ... Offering a menu that will best, or compete with, the best local brunch fare available."

Each will make a presentation to The National's staff Saturday, Nov. 5, and a winner will be chosen early next week.

"The process has turned out to be interesting and even fun, and we've found more qualified people than we ever expected," Diedrick reports. "Now it's about finding the best vision forward that encompasses quality food and our neighborhood-focused ideals. No matter which finalist we choose, the new owner will have mad talent and fantastic ideas. We're really looking forward to next week!"

According to Diedrick, the new owner, who will be presented at a special dinner event on Thursday evening, Nov. 10, will take over operation of the business beginning Dec. 1.


Talkbacks

High_Life_Man | Nov. 7, 2011 at 9:45 a.m. (report)

Reopen Brooklyn Bob's.

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RolloTomasi | Nov. 5, 2011 at 4:15 p.m. (report)

perhaps the new owners will serve crow-

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Molly Snyder | Nov. 4, 2011 at 5:00 p.m. (report)

Hey, EastSide. Lori announced the contest in an earlier article. http://onmilwaukee.com/dining/articles/thenationalforsale.html

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EastSideMKE | Nov. 4, 2011 at 4:47 p.m. (report)

What a timely article. Did it ever occur to you that some of your readers may have been interested in becoming the new owners of The National? Publishing an article four days after the application deadline seems totally asinine and pointless. Great reporting OMC, as usual.

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kwonny | Nov. 4, 2011 at 3:48 p.m. (report)

i hope it remains as awesome as it is now.

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