Recently, an ad campaign for Motrin suggested that moms who wear their babies on their bodies in slings or other carriers need pain relief medicine. This made a lot of moms irate, and the Internet buzz was so intense and angry, the ad campaign was yanked after a day or two.

I have thought about this for a couple of days, and I wonder why this caused so much commotion. To me, the ad isn't particularly offensive.

I certainly don't love the ad -- it sounds forced instead of conversational -- but what bothers me about the ad isn't that it downplays the importance of babywearing.

Before I go further, know that I "wore" my sons on my body -- sometimes one on my front and one in a backpack -- and indeed, I was often sore at the end of the day. However, it never occurred to me to take Motrin or any other pain reliever. I thought mild shoulder and back discomfort was just part of the job, like sleep deprivation or the inability to eat an entire meal without interruption.

That said, I didn't care for the ad, simply because, to me, it's lame to suggest ingestion of a pain reliever every time you "wear" your kid. After all, for many moms, that would mean taking a pill or two everyday. Didn't we learn from the Rolling Stones song, "Mother's Little Helper?"