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In Living

The mounted deer heads at Stag are a tribute to Jess Stern's late father.

In Living

So is the logo for the shop.

In Living

No coloring, no perms, no nonsense.

In Living

Stern also stocks hard-to-find and custom products.

In Living

Stern slowly and carefully gives the author his first straight-razor shave.

Don't fear the deer: old-school shave, haircut is Stag's signature


Whatever you might think is lacking from the Bay View neighborhood, it is not short on places to get your hair cut. From beauty salons catering to blue-haired ladies to old-fashioned barber shops to upscale salons -- and everything between -- the area is practically Milwaukee's salon district.

So what's one more, asked Jess Stern, the owner of the new Stag Barbershop, 3064 S. Delaware Ave. -- which sits on a block with a two more shops just feet away.

Actually, Stern didn't pick the location so much as it picked her, and even though the vibe is retro, manly and industrial, it doesn't exactly compete with places like Jose's or even its neighbor, Phoenix Hair Studio. This is an upscale type of place where only gents are welcome. A precision haircut costs $30, a straight razor shave costs $25, or you can get both for $50.

No coloring, no perms, no nonsense.

"Barbering is men's hair cutting and shaving," says Stern. "We don't do any waxing below the neck here," though she will do a little gray blending if asked.

Stag is the kind of shop Stern has been daydreaming about for her entire 10 years as a Milwaukee barber.

"It fell in my lap," says Stern, who was taken aback by the storefront that was once a barber shop and still had tons of old supplies and antiques in the basement. "I wanted it to be a place where everyone was comfortable and could talk to each other."

Stag's decor is just as important as the services that Stern and her three employees provide. It feels a little Northwoodsy with deer heads dotting the walls, but it's also cool and modern with a juxtaposition of vintage aftershaves on the shelves and antique barber shop chairs on the floor.

"It's an old-school barber shop for the modern man," says Stern.

And then there's the logo. Stern's father, Rick, who passed away in 2010, embodied the retro-cool mustachioed vibe she loved, so she hired to an illustrator to craft a logo from a favorite photo of her late dad. Her mother, Sandy, helped Stern renovate the stuff, and with her dad's portrait watching over her, it's really a family affair.

Stern brings with her plenty of old clients from her years cutting hair for others, but she's also meeting new ones, like Brewers leftfielder, Ryan Braun, who she styled for a recent magazine photo shoot.

"He was really cool, a really nice guy. The first thing he said when I walked in was, 'I really like your energy.'"

Has Braun come back as a customer, though?

Says Stern, "Not yet, but I don't think he's had his hair cut since then -- it's really long."

This weekend, Stern will also host two Gallery Night events. On Friday, she's showcasing photographer Jessica Kaminski who presents her works of rugged Americana in vintage frames, as well as Kamryn Kay's Permanent Baggage line of eco-chic jewelry and wallets. Saturday, she's bringing in barber-turned-leather craftsman Kenton Sorenson and Kaminski again. Pastiche will the cater the event, along with Grunau Wines, Rehorst Distillery and Hinterland Brewery.

In other words, this weekend would be a delicious time to see the Stag for the first time.

Between the cuts and the straight razor shave -- which trust us, is a luxurious experience -- Stern is putting the style back in hair styling. She sees Stag as a complement to the neighborhood, as opposed to competition.

She even teaches the art of shaving to stylists and barber shops around Bay View. Why? Because, she says, Milwaukee needs more places to get a great haircut and a shave.

"They're not my competition, they're my friends."


Talkbacks

BrewCityAllstar | April 13, 2011 at 2:20 p.m. (report)

$30 for a haircut... at Stag is worth it. I've been just about everywhere in Bayview, and paid between $15 and $30. Jess is the best, hands down... I get a consistent cut everytime, and if I'm getting shaggy on this sides between cuts, I can walk in and she'll do a free touch-up. Oh, did I mention the free beer?

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gregrnel | April 13, 2011 at 1:12 p.m. (report)

The day I spend $35 for a haircut is the day after I claim my $278 million powerball ticket.

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