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By Jeff Sherman OnMilwaukee.com Staff Writer Photography by Lamar Advertising - Milwaukee E-mail author | Author bio More articles by Jeff Sherman

Published May 21, 2009 at 2:30 p.m.

Tags: big green m, lamar, outdoor, billboard, advertising, teaser, campaign, creative

Two types of paid advertising truly work, at least for my mind. Online and outdoor (frankly, because you're such a captive audience as you drive).

So, while I'm loving many of the current online campaigns, including Toyota and Apple's innovative multi-spot ads, I'm also intrigued with teaser outdoor campaigns. And, there's another one in Milwaukee.

Today, on my drive in from a Brookfield meeting, I noticed a big green M on a Lamar billboard near Miller Park. Lamar Outdoor staff members won't spill the beans, so I'll leave it up to you.

What's this campaign all about? Who is advertiser? Use the Talkback feature and tell me.

9 comments about this article. Post a comment / write a review.

Recent Talkbacks ...

Posted by zerodan on May 22, 2009 at 6:32 p.m. (report)

we are marshall

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Posted by devidia on May 22, 2009 at 12:33 p.m. (report)

Bring back the "Ugly Kids" billboard from a few years back. Only this time, use it to actually advertise local ugly children.

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Posted by cassac on May 22, 2009 at 9:02 a.m. (report)

I think they are spelling out Lamer across the city (The owner of the billboards). Pure speculation. There is an "L" on a billboard at the corner of Forrest Home and 43rd. Given the other reports, it seems to make sense.

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Posted by swami says on May 21, 2009 at 4:54 p.m. (report)

It's a purple R on Lisbon...

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Posted by Adman on May 21, 2009 at 4:41 p.m. (report)

Alba, have you ever clicked on a billboard ad or a TV ad?

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Show me the other 4 Talkbacks

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