Milwaukee's Daily Magazine Monday, Nov. 23, 2009

Sign in | Register now

In Marketplace Blogs

By Jeff Sherman OnMilwaukee.com Staff Writer Photography by Lamar Advertising - Milwaukee E-mail author | Author bio More articles by Jeff Sherman

Published May 21, 2009 at 2:30 p.m.

Tags: big green m, lamar, outdoor, billboard, advertising, teaser, campaign, creative

Two types of paid advertising truly work, at least for my mind. Online and outdoor (frankly, because you're such a captive audience as you drive).

So, while I'm loving many of the current online campaigns, including Toyota and Apple's innovative multi-spot ads, I'm also intrigued with teaser outdoor campaigns. And, there's another one in Milwaukee.

Today, on my drive in from a Brookfield meeting, I noticed a big green M on a Lamar billboard near Miller Park. Lamar Outdoor staff members won't spill the beans, so I'll leave it up to you.

What's this campaign all about? Who is advertiser? Use the Talkback feature and tell me.

9 comments about this article. Post a comment / write a review.

Recent Talkbacks ...

Posted by zerodan on May 22, 2009 at 6:32 p.m. (report)

we are marshall

---

Posted by devidia on May 22, 2009 at 12:33 p.m. (report)

Bring back the "Ugly Kids" billboard from a few years back. Only this time, use it to actually advertise local ugly children.

---

Posted by cassac on May 22, 2009 at 9:02 a.m. (report)

I think they are spelling out Lamer across the city (The owner of the billboards). Pure speculation. There is an "L" on a billboard at the corner of Forrest Home and 43rd. Given the other reports, it seems to make sense.

---

Posted by swami says on May 21, 2009 at 4:54 p.m. (report)

It's a purple R on Lisbon...

---

Posted by Adman on May 21, 2009 at 4:41 p.m. (report)

Alba, have you ever clicked on a billboard ad or a TV ad?

---

Show me the other 4 Talkbacks

Recent blogs/briefs by Jeff Sherman

Random reflections and photos from a festive weekend 12:15 p.m. The weather was perfect, the events large and Downtown was buzzing. My weekend too was ...

Slice of Ice at Red Arrow Park opens Dec. 3 Friday The 11th season of ice skating at "Slice of Ice" at Red Arrow Park in Downtown Milwaukee ...

Milwaukee Holiday Lights Festival kicks off tonight Thursday The Milwaukee Holiday Lights Festival lights Downtown for the 11th season during its ceremonial ...

Mark Cuban talks business, life and basketball in Milwaukee Tuesday Mark Cuban opened the new "Bucks Speakers Series" Monday night at Historic Turner Hall. ...

No fondue for you: Melting Pot expansion plans on hold Tuesday A planned Melting Pot restaurant in the Historic Third Ward is not "proceeding as planned," ...

Dining | Bars | Music | Movies | Sports | Entertainment | Marketplace | Family | Politics | Milwaukee Buzz
Visitors Guide | Hotels | Events | Weather | Scoops | Postcards | MyOMC | Readers Blogs | Message Boards
E-mail Newsletters | Text Headlines | Terms of Service | Help | Advertising Info | Feedback | About Us
Contact Us | RSS | Privacy Statement