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Magnolia Bakery in New York has become an institution of cupcake specialty. |
| By Maureen Post OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Maureen Post |
| Published Sept. 4, 2009 at 10:04 a.m. |
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Apparently, my barometer for entrepreneurial ventures might be a bit off.
Recently, in an OnMilwaukee.com article, we wished for missing aspects of the Milwaukee dining scene; my suggestion was a cupcake shop.
Yes, under the allure of places like Magnolia in New York and Sprinkles in California, I too wanted us to have the option of a freshly baked, hand crafted personal cakes.
Turns out, had anyone actually taken my idea seriously, it very well may have been a bad one. Opening up Slate Magazine today, one columnist asserts the cupcake bubble is about to burst.
While writer Daniel Gross' assertion lays largely on personal prediction and less on reported sales, scientific proof or concrete evidence, he makes a convincing argument as to why the cupcake shop popped up last year and why it is about to disappear this year.
Noting that initial cupcake bakeries drew a customer base with a distinguished, fresh concept, more and more bakeries have opened, attempting to carve out an individual niche by offering a specialized concept- vegan, local ingredients and sustainable ingredients are often the divergent path. Or, like a newly opening bakery in Brooklyn, "sustainable cupcakes made of flour ground from organic wheat raised in Prospect Park, served in wrappers recycled from old copies of the "New York Review of Books"."
Clearly, little to my knowledge, the cupcake concept has been flushed in and out in larger cities across the country.
But while I hear Gross' words with caution, I still think Milwaukee could handle at least one little cupcakerie.
Indeed a product following a trend and purchased as much in novelty as in hunger, we have yet to experience a wave of shops specializing in one individual baked good and as Milwaukeean's know, we never opt to be left behind.
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11 comments about this article. Post a comment / write a review. |
Posted by inmilwaukee on Oct. 5, 2009 at 4:08 p.m. (report)
Classy Girl Cupcakes are OUTSTANDING!!!! Storefront or online orders, HIGHLY recommended!
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Posted by ClassyGirlCupcakes on Sept. 24, 2009 at 2:14 p.m. (report)
The cupcake trend is just getting started in Milwaukee! We're typically behind all of the major cities in a lot of things, so this is not surprising. I just started a small wedding and event cupcake business, and there's definitely a market for it. Maybe one day I'll open a little bakery if all goes well!
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Posted by budboy on Sept. 5, 2009 at 10:40 a.m. (report)
Unfortunately a one product idea for a bakery will not go over in Milwaukee. There's too much cost involved(this is one reason a donut shop will not work-they take too long to make-and people want them cheap!)-which means the price would need to be higher than most people would pay here. Advertising is too expensive, and people do not pay attention to the ads much of the time. As for Harlequin-the location is something they should have realized beforehand. They are not novices-so that was a lame excuse on the behalf.
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Posted by speakthetruth on Sept. 4, 2009 at 9:53 p.m. (report)
One of my friends was seriously considering opening up a cupcake shop on State Street in Madison and staffing it with cute college co-eds dressed up as cheerleaders. He couldn't find funding.
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Posted by unregistered_user on Sept. 4, 2009 at 3:14 p.m. (report)
I think a decent donut shop would fly easier than cupcakes - but that is just me.
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