Milwaukee's Daily Magazine Friday, Dec. 4, 2009
Today
Hi: 33
Lo: 19
Sat
Hi: 36
Lo: 23
Sun
Hi: 38
Lo: 24
Section Sponsor
Article Tools
Print this Article
Make text larger
Related Twitter Posts

  • TwilightLexicon:
    Have to head to @sweet_avenue Saturday morning to see which cupcakes won Team Edward or Team Jake

  • morphosaurus:
    Magnolia Or No Magnolia?: I have very kindly been given a plant by a friend. He has identified it as Magnolia gran... link

  • PS_ThePrototype:
    NEEDS a funfetti cake or cupcakes @curty6

  • theyellowleaf:
    @LCMcCune Great! please call 206-441-4240 ask for Tony or Mike you get a 4 pack of cupcakes!

  • rach0820:
    @BonnsO i am wearing jeans....no cupcakes or booze though


Follow us on Twitter ...
In Marketplace Blogs
Should I burn the cupcake concept?
Magnolia Bakery in New York has become an institution of cupcake specialty.  
By Maureen Post RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Maureen Post

What is a blog?  For us it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Published Sept. 4, 2009 at 10:04 a.m.
Tags: cupcakes, slate, magnolia, crumb, sprinkles, dining wishes

Apparently, my barometer for entrepreneurial ventures might be a bit off.

Recently, in an OnMilwaukee.com article, we wished for missing aspects of the Milwaukee dining scene; my suggestion was a cupcake shop.

Yes, under the allure of places like Magnolia in New York and Sprinkles in California, I too wanted us to have the option of a freshly baked, hand crafted personal cakes.

Turns out, had anyone actually taken my idea seriously, it very well may have been a bad one. Opening up Slate Magazine today, one columnist asserts the cupcake bubble is about to burst.

While writer Daniel Gross' assertion lays largely on personal prediction and less on reported sales, scientific proof or concrete evidence, he makes a convincing argument as to why the cupcake shop popped up last year and why it is about to disappear this year.

Noting that initial cupcake bakeries drew a customer base with a distinguished, fresh concept, more and more bakeries have opened, attempting to carve out an individual niche by offering a specialized concept- vegan, local ingredients and sustainable ingredients are often the divergent path. Or, like a newly opening bakery in Brooklyn, "sustainable cupcakes made of flour ground from organic wheat raised in Prospect Park, served in wrappers recycled from old copies of the "New York Review of Books"."

Clearly, little to my knowledge, the cupcake concept has been flushed in and out in larger cities across the country.

But while I hear Gross' words with caution, I still think Milwaukee could handle at least one little cupcakerie.

Indeed a product following a trend and purchased as much in novelty as in hunger, we have yet to experience a wave of shops specializing in one individual baked good and as Milwaukeean's know, we never opt to be left behind.

11 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by inmilwaukee on Oct. 5, 2009 at 4:08 p.m. (report)

Classy Girl Cupcakes are OUTSTANDING!!!! Storefront or online orders, HIGHLY recommended!

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by ClassyGirlCupcakes on Sept. 24, 2009 at 2:14 p.m. (report)

The cupcake trend is just getting started in Milwaukee! We're typically behind all of the major cities in a lot of things, so this is not surprising. I just started a small wedding and event cupcake business, and there's definitely a market for it. Maybe one day I'll open a little bakery if all goes well!

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by budboy on Sept. 5, 2009 at 10:40 a.m. (report)

Unfortunately a one product idea for a bakery will not go over in Milwaukee. There's too much cost involved(this is one reason a donut shop will not work-they take too long to make-and people want them cheap!)-which means the price would need to be higher than most people would pay here. Advertising is too expensive, and people do not pay attention to the ads much of the time. As for Harlequin-the location is something they should have realized beforehand. They are not novices-so that was a lame excuse on the behalf.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by speakthetruth on Sept. 4, 2009 at 9:53 p.m. (report)

One of my friends was seriously considering opening up a cupcake shop on State Street in Madison and staffing it with cute college co-eds dressed up as cheerleaders. He couldn't find funding.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by unregistered_user on Sept. 4, 2009 at 3:14 p.m. (report)

I think a decent donut shop would fly easier than cupcakes - but that is just me.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5




Show me the other 6 Talkbacks
Recent blogs/briefs by Maureen Post
What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. A gift a day: CityTins
Thursday
CityTins, brand new this holiday, is a set of 22 coasters, each representing an independent ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Do you feel safe at Mayfair Mall?
Wednesday
When shopping this holiday season, do you feel safe at Mayfair Mall? Has the fear associated ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Predicting the biggest events of this decade
Tuesday
We're 31 days away from 2010 and in the coming weeks, news magazines will begin to debate ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. A future for film photography?
Sunday
Will there be a point at which film is no longer easily processed? Like eight track or ...

What is a blog?  For OMC, it is a short blurb that we write when the mood strikes us.  It can be first person, funny or informative. In short, a blog is whatever we want it to be. Concocting something bitter
Saturday
I've decided to extend my repertoire of homemade goods into the liquid realm. After visiting ...



Reader Poll
Where's the best neighborhood to buy a house or condo in Milwaukee?
East Side
Bay View
Downtown
Riverwest
Wauwatosa
Brookfield/Waukesha
Shorewood/Whitefish Bay
Other

Results after 4043 votes.

OnMilwaukee.com is part of the In Click Network. Other In Click sites include: 30RockReport.com | Behind The Scenes at OnMilwaukee.com | BetterRecipes.org | Bimmer Digest | Brain Brawn & Body | BrewCityBeats.com | Brewcitybigscreen.com | britneysnation.com | BritPop Rocks | Brooklynbanter.com | CactusLeagueReport.com | Caffeinateddigest.com | Culinary Piedmont | Cycling Chainring | Daily Lost Update | Daily Milwaukee News | Daily Spa | DannyGokeyMilwaukee.com | Dogs Blogs | EarthFueled.com | Edible Wisconsin | FanaticPhotog.com | Gadget Deals and Steals | GolfLinksWisconsin.com | H1N1 Alerts | H1N1 Blog | H1N1 Prevention | H1N1 Reporter | H1N1 Tracker | HogEnthusiast.com | Informed Runner | iPhone Daily Report | Man United Nation | Milwaukee Brewers Nation | Milwaukee Bucks Blog | Milwaukee Dad | Minnesota Wild Nation | MomMilwaukee.com | My Super Stocks | MyGayMilwaukee.com | MyHangoverHelper | News on Draught | NY Mets Nation | OnAtlantaGA.com | OnAustinTX.com | OnBaltimoreMD.com | OnBirminghamAL.com | OnBostonMass.com | OnBuffaloNY.com | OnCharlotteNC.com | OnCincinnati.com | OnClevelandOH.com | OnColumbusOH.com | OnDallas.com | OnDCmetro.com | OnDenverCO.com | OnDetroitMI.com | OnDoorCounty.org | OnFortLauderdale.com | OnGreenBay.com | OnHartford.com | OnIndianapolisIN.com | OnKansasCityMO.com | OnLakeCountry.com | OnLosAngelesCA.com | OnLouisvilleKY.com | OnMadison.com | OnMemphisTN.com | OnMiamiFLA.com | OnMilwaukee.com Cars | OnMilwaukee.com Metro Headlines | OnMilwaukee.com's Bartender Olympics | OnNashvilleTN.com | OnNewOrleansLA.com | OnNYCny.com | OnOrlandoFL.com | OnPalmSprings.com | OnPhiladelphia.com | OnPhoenixAZ.com | OnPittsburgh.com | OnPortlandOR.com | OnProvidence.com | OnRichmondVA.com | OnSacramento.com | OnSaltLakeCity.com | OnSanAntonioTX.com | OnSanDiegoCA.com | OnSanFran.com | OnSanJose.com | OnSeattleWA.com | OnSinCity.com | OnStLouis.com | OnStPetersburg.com | OnTampaBay.com | OnTucsonAZ.com | OnTwinCities.com | OnWichita.com | OnWindyCity.com | Packers Posts | Porsche 911 Fans | PriusFans.com | Roller Derby Network | SnuggieFans.com | SummerfestRocks.com | Swine Flu China | Swine Flu Reporter | The 24 Reporter | The Barack Obama Fan Club | The Brilliant Manager | The Comic Book Reporter | The In Click | The Office Fan Blog | TheHDTVReporter.com | TheNetbookBlog.com | TheNewParentBlog.com | Trueguitarheroes.com | Vintage Mets | VW Busses | WaukeshaWeekly.com | Weekly Media News | Wisconsincustomhomenews.com | WisWomen.com | Woodworker Digest