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In Marketplace
Aging women wonder what to wear (or not to wear)
Aala Reed on Brady Street features stylish clothing for women of all ages.
By Molly Snyder Edler RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Molly Snyder Edler

Published Feb. 20, 2008 at 5:24 a.m.
Tags: fashion, aging, wardrobe, j. bird boutique, aala reed, fashion ninja, laura lutter cole, ikeler, lela, stephanie sherman

Nobody wants to see great-grandma wearing a low-cut mini dress, but should women once they reach a certain age change their style?

It's a tricky question, because clothing dictates perception, so if a woman dresses "too young" she might appear silly or desperate for youth. On the other hand, if she dresses too conservatively or "too old" in fear of looking like she's trying to shave off a few years from her age, she could accidentally pile on a few instead.

"I have seen women dressing too young and it was bad and a bit embarrassing," says Kim Reiter, 34, owner of Moxy Boutique, 2219 N. Farwell Ave.

Laura Lutter Cole, owner of men's and women's boutique Aala Reed, 1320 E. Brady St., sees her share of female fashion faux pas, too. She says that some women feel accomplished if they can still fit into their clothing from two or three decades ago, unaware that outmoded fashion dates a person more than a few extra pounds.

"I've cringed plenty of times seeing women who are wearing their favorite outfit from 20 years ago because it makes them feel young and nostalgic when all they would have to do is spend a bit of time putting a similar, more current look together that would make them feel just as sexy," says Cole, 38.

Most boutique owners say that confidence and body type are more important factors than age, and that style radiates from the inside.

"Fashion isn't about age , it's about what works on your body," says Stephanie Sherman (wife of OnMilwaukee.com president, Jeff Sherman), co-owner of Lela, 321 N. Broadway.

Areka Ikeler agrees.

"I know many 20-year-olds who should be very careful what they wear and many fantastic, hot 40-year-olds who could wear more than any given 20-year-old," says Ikeler, owner of Fashion Ninja, 2671 S. Kinnickinnic Ave. "It's more about the individual: who they are, how they care for their body, what they eat, if they exercise, if they smoke and so forth."

Cole believes it's important to keep wardrobes fresh and updated, but women should be careful not to wear an unflattering garment just because it's in style for the season. Also, women, especially older women, should identify their best features and punctuate them via fashion choices.

"I think women should certainly take their age into account when it comes to current trends, however if you've got a great figure and confidence, show off your best features," says Cole. "Jamie Lee Curtis is 50-years-old and has the most amazing set of legs and can wear a short skirt like no one else. Raquel Welch can wear a low-cut anything at 67 and still look hot. They embrace their age and the confident sex appeal that comes along with it."

Even though it's agreed that confidence and body type are important issues, Ikeler says age shouldn't be ignored. As women get older, they can celebrate and reflect their wisdom through their clothing.

"I've enjoyed getting older thus far and have been able to adapt my style to represent my state of mind," says Ikeler. "The more life experience I have, the smarter I become. My style is smarter now than it was five years ago."

To stay fashion appropriate, the fashionistas recommend updating your wardrobe regularly -- with even just one new piece a year -- and to consider shopping at smaller boutiques where service is usually more individualized so you can express your thoughts and concerns.

"If you are looking for traditional look, a department store would be logical, but if you are willing to stretch the envelope a bit, boutique shopping is a must," says Reiter. "We have better service and a more focused selection."



3 comments about this article.
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Recent Talkbacks ...

Posted by aalareed on Feb. 20, 2008 at 4:08 p.m. (report)

Dear Anji, I totally admire your honesty and can understand your concern about being told something looks good on you so a sale can be made. Repeat customer business is sooo very important to boutique owners therefore we want to make sure your very first visit offers you the BEST in service, knowledge of fit, and an honest approach to what looks best on YOU. The majority of us in the clothing business have been told somewhere along the line that a certain item looked "fabulous" on us and WE knew darn well it looked ridiculous, thus the reason we decided to provide the service ourselves. So give us all a shot, and support your locally owned businesses at the same time :) p.s. There are some GREAT sales going on now too! Laura @ Aala Reed

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Posted by AnjlsBestFriend on Feb. 20, 2008 at 12:08 p.m. (report)

Great article...and SO needed for us women who (thanks to good genes) are still the same size we were freshman year of high school, but know we should be dressing "our age." I have a question for all you boutique owners and need an honest answer here in the comments section. I love the idea of boutique shopping to get the personal service you can't get in a department store and to find cool pieces I know I won't be seeing on twenty other women when I'm out, but since I know it can be tough for you to compete with department store prices and you don't get near the traffic they do, I sometimes worry that you might tell me that something I've tried on "looks great" just so you can make the sale. Seriously, how difficult is it for you to give an honest answer to a customer when you've got a two or three hundred dollar sale on the line? If a customer's loving something that's rather inappropriate due to age and/or body shape and they ask your opinion, are you willing to give an honest answer even if it might mean losing the sale? (I'll hang up now and just listen to your answers. :-))

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Posted by T15 on Feb. 20, 2008 at 10:36 a.m. (report)

This of course doesnt apply to dragqueens?

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