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I really wanted to like H&M.

What's with H&M's sizing?


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As the new Pfister Narrator, I have been spending time at the beautiful Pfister Hotel. Consequently, I invested in a few items to spruce up the wardrobe.

I buy most of my clothing second hand, but I decided to try a few affordable new-clothing stores, too. So I asked around. Multiple women suggested H&M, Target and Kohl's Department Store.

I don't like malls or shopping, so I decided to check out these stores in one swoop to get it over with. I started at H&M. Indeed, I found some items I liked. And the prices were pretty good.

I was excited to find slightly upscale attire that still had edge. Like dress pants with a subtle skull print and black, vaguely Gothy tops.

But my enthusiasm waned behind the dressing room door.

Ninety-eight percent of my wardrobe is a size 6, and so, naturally, that's the size I grabbed at H&M. However, I could barely pull the pants above my knees. So I got an 8. Better, but still too small.

I thought about grabbing a 10, but then I got annoyed. It's not that a size 10 is upsetting to me – it's an average size for a woman – but I realized that if scrawny ol' me needs to try on clothing that's two sizes or more larger than her usual size, what does this mean for women who are a 10 or a 12? Do they grab a 14 or 16 at H&M?

Does H&M even carry a 16?

I ran this by a couple of other women and both agreed that the sizing at H&M runs small. A male coworker said he noticed the same thing in the men's clothing.

I'm not suggesting vanity sizing where I miraculously fit into a size 0, but H&M's sizing seems unfair. Especially for women who already struggle with body acceptance. (Ahem, most of us.)

Interestingly, I went to Target and Kohl's following my trip to H&M (where I bought nothing because I was so frustrated with the sizing) and I easily fit into a size 6 again.

I just don't get it H&M.

Talkbacks

Idle1 | May 16, 2013 at 5:17 p.m. (report)

Size 12 women can't shop at H&M, because an average US size 12 translates to plus size at H&M. Not sure if the stores even carry plus sizes, the web site probably does. FYI, most of H&M's clothing is made in Bangladeshi sweatshops, one of which recently burned down claiming 400 lives.

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curlysarah29 | May 16, 2013 at 3:27 p.m. (report)

Yes, but the same is to be said for stores like Express - I typically wear a size 4-6 and was trying on jeans (ugh!! the worst, right?!) and was down to a size 1. Look... as good as that felt, because, like most women I have body-image issues, I KNOW I am not a size anything below a 4. I'm just not. Not even on a good day.

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brewerfan13 | May 16, 2013 at 2:15 p.m. (report)

Yeah the sizing is really frustrating. Blame the Swedes!

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