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In Marketplace

Didn't the B-52's do a song called "LoveSac?"

Mayfair Mall embraces new LoveSac store


Businessman David Gerczak sat in his first LoveSac in Las Vegas this past winter, and although he was instantly smitten with the "Sac," he sought out more opinions.

"I was not convinced that other people would share my passion for a very cool, 75-pound, fairly expensive, oversized LoveSac," says Gerczak.

So, Gerczak organized an informal test market in the form of a Super Bowl party and let 20 friends hit the Sac during the game. Gerczak says their enthusiasm for the product encouraged him to take the next step.

"They didn't want to get out (of the LoveSac)," he says.

Today, Gerczak is the owner of a LoveSac franchise that will open in Mayfair Mall on July 30. It is the first LoveSac store in Wisconsin.

"Our store will be a fun party each day, every day. The music blarin', the movies and video games playin' and people just hangin' out at LoveSac," says Gerczak.

LoveSacs are high-end "beanbag wannabes," ranging in price from $100 to $700. They weigh between 20 and 100 pounds, and unlike beanbags, are filled with foam.

The Sacs come in custom covers, including velvet, denim, micro suede, leather, corduroy and more. Covers can be custom-ordered in virtually any style or color.

"We will have Wisconsin and Marquette LoveSacs, as well," says Gerczak, who also owns a chain of watch kiosks, called The Watch Company.

Gerczak hopes his store will offer an exciting oasis for young shoppers, unlike the upscale anchors like Pottery Barn, Williams Sonoma and Restoration Hardware.

"Those are lovely places for conservative, older adults. We are not conservative, we are not boring. We are a big, fun, loud party," he says.

A new product called the "Sactional," a modular sectional, is coming this fall.

"The LoveSac is the only piece of furniture that makes people smile," says Gerczak. "Think about it, furniture that makes you smile and be happy when you use it. Your $5,000 couch does not do that."

Talkbacks

OMCreader | Jan. 9, 2006 at 7:42 p.m. (report)

Idiots said: The only people who complain about parking at Mayfair are those who don't know that there is a parking lot on the other side (non Mayfair road) too. But, shhh, this is a local secret, parking at Mayfair, easily the best mall in the state, is easier then 1+1.

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OMCreader | July 28, 2005 at 9:45 a.m. (report)

Mike said: They are great - but you need a lot of space. I have one for sale.

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OMCreader | July 27, 2005 at 3:50 p.m. (report)

Kendall said: Jim: As much as I don't like Mayfair, I think the C&B building is wonderful. Many of their stores have similar designs. Very sleek, modern and clean in appearance. As for the parking, it pretty much has sucked since they added all the new stores but they are hoping (and I would expect) that the new parking structure is going alieve some of the parking woes. Also, with Bayshore in full remodeling swing and the Grand making a comeback with a new owner, Mayfair may not be as busy as it is now.

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OMCreader | July 26, 2005 at 1:45 p.m. (report)

Jim said: What in the world were the powers that be at Mayfair thinking when they decided C&B in the middle of the parking lot was a good idea? The traffic pattern is horrendous. The style of the building is retro 60's puke, and Mayfair will now have more traffic accidents than any mall in America. Can you please supply us with a list of the Bozo's who felt this new parking circus was a good idea?

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OMCreader | June 25, 2005 at 10:36 p.m. (report)

Rob said: I found Lovesac's opening day promo on Mayfair's web site. It is too good to post here. Most black people I meet are great, so enjoy your racism, I'm going to save a bunch of cash. Mayfair is the only mall I go to in Milwaukee. The malls in Chicago, Appleton and West Towne-Madison are all much nicer than Brookfield, Bayshore, Southridge and Grand Avenue, which are all pretty crappy.

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