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Milwaukee's Daily Magazine for Wednesday, Sept. 3, 2014

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In Marketplace

Find Robins Jeans at Aala Reed.

In Marketplace

This season, it's all about the coordinating pocket square.

Men's fall fashion forecast


We did it for the girls, now let's hear it for the boys; boys' fashion, that is. Milwaukee's men's shops have got just the thing for guys to express themselves this fall ... fashionably, of course.

Laura Lutter Cole
owner, Aala Reed
1320 E. Brady St.
(414) 226-2252

What they carry
"Really, a man's wardrobe from dress to casual," explains Lutter Cole. Whether it's denim, a sport coat, dress shirt or tie, a gent can find it here. Their core collections include Hugo Boss, Ted Baker of London and Gant, all of which are exclusively carried at Aala Reed.

Fall forecast
Classic English style. British men have the cutest accents-so why not dress like one too, guys? Just kidding, but Lutter Cole names a Chesterfield coat, glen plaid and the pocket square as tenets of classic English style. The Charles Bailey Chesterfield coat they'll be carrying is a fitted, three-quarters car coat complete with a velvet collar. Or get decked out in a glen plaid sport coat or trousers from Hugo Boss, which will last for seasons to come. Add a little flash with a pocket square, which, according to Lutter Cole, is "the new necktie." Charles Bailey Chesterfield coat, $525. Hugo Boss glen plaid trousers $185, and sport coats, $495-$525. Dion pocket squares, $42/each.

Turn of the century old West. A cowboy's attitude is something to envy: they're tough, know how to shoot a gun and always get the gal. Reflect a bit of that rough-and-tumble attitude with suede, denim and even fitted vests. "You think of Butch Cassidy and the Sundance Kid," she explains. Check out the flat-front Coppley tweed trouser with its tailored fit and lovely feel, and for more casual wear, Robins Jeans with their signature embroidered wings logo stitched across the back. Add interest to an ensemble with the button-front, light wool English Laundry vest. Coppley tweed trousers, $195. Robins Jeans, $295. English Landry vest, $69.
Preppy. "It hasn't gone away-it's still here," says Lutter Cole. It's an eighties revival with a twist: colors and patterns are unexpected, from argyle striping trim on a collar to bright colors like violet, orange and sky blue. Wear a classic plaid shirt with a knit tie (!), or add some softness with a cashmere sweater worn over a dress shirt or layered under a sport coat. Cotton Reel plaid shirt, $75. Tailorbyrd cashmere sweaters, $125-$225.

What she's picking up (for her husband)
Charles Bailey Chesterfield coat. "That's the piece I'm most excited about," she says. "If a man approaches you wearing that coat, he's a fashionable, confident man." $525.
Pocket squares by Dion. "You can buy two or three of them and add a whole new look to a suit." $42/each.
Cufflinks by Robert Charles. Add some flash without resorting to jewelry. A man can further personalize his look with cufflinks sporting olives, animal logos and florals. $60/pair.

Eric Kuester
manager, Moda3
320 E. Buffalo St.
(414) 273-3333
W307N1497 Golf Rd., Delafield
(262) 432-1709

What they carry
Exclusivity is what you'll find at this "lifestyle store with an urban twist," explains Kuester. They're known for carrying the latest in snowboarding and skateboarding gear, as well as an elite sneaker collection with limited-edition sneakers from brands like Adidas, Puma, Vans and Nike. They've also got a vast selection of cool T-shirts, denim, hoodies, hats and more.

Fall forecast
Colors from the '80s. From the decade well-known for its acid brights, Moda's got you covered with gear like an electric-blue tee by Obey and the DC "A Train" zip hoodie with zigzagging, shockingly vivid lines of a train map on it. Obey T-shirts, $30. DC "A Train" zip hoodie, $64.
Affordable denim. "More affordability trending away from a Euro style that we really can't afford," says Kuester. That means-yes folks-quality denim for under $100. Volcom "Ergo" jeans, $68.
Sneakers and watches as accessories. Add what you can afford to your outfit, whether it's the Vans "Vault" sneaker in various patterns starting at $50 (they're the only shop in the state that stocks the Vans Vault), or the Nixon "Banks" watch for $300.

What he's picking up
Vans Sk8-Hi. The Vans classic in a high-top version. $60-$80.
Analog "Operator" jean. $64.95.
Moda3 private label T-shirts. Get the shop's logo on a classic T-shirt, the old-school Brewers logo (albeit backwards) or simply, a sneaker. $15-$20.

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Talkbacks

Lola | Sept. 3, 2007 at 12:34 p.m. (report)

I completely agreee with "kt!" You don't HAVE to spend a lot of money on clothes to feel confident, be successful, look good, etc., HOWEVER there is something to be said for QUALITY which most often comes with a price AND longevity! We should be relieved that places like Aala Reed, Moda3, and MaJolie exist to finally get rid of Mke's bad reputation of over-weight, beer-guzzling, mullet-wearing, stuck-in-the-80's-acid-wash-denim "men," and replace them with more fashionably sexy guys like "KT!" Keep reading your fashion magazines fellas -- the women of Milwaukee aren't stopping you!!!

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leprechaunshawn | Aug. 29, 2007 at 4:47 p.m. (report)

I guess they're trying to tell us here that the clothes make the man. WRONG!! A real man makes the clothes. Sure, every man should own a nice suit, but jeans and a t-shirt are a mans uniform. No need to spend $300 on jeans either. You can rock a pair of Levis from Kohls for about $30 and be just as attractive to women as the metro-sexual in the jeans that cost 10 times more.

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leprechaunshawn | Aug. 29, 2007 at 4:46 p.m. (report)

I guess they're trying to tell us here that the clothes make the man. WRONG!! A real man makes the clothes. Sure, every man should own a nice suit, but jeans and a t-shirt are a mans uniform. No need to spend $300 on jeans either. You can rock a pair of Levis from Kohls for about $30 and be just as attractive to women as the metro-sexual in the jeans that cost 10 times more.

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admiral | Aug. 29, 2007 at 2:29 p.m. (report)

If you wear those jeans, you better have thick skin or poor hearing.

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admiral | Aug. 29, 2007 at 2:28 p.m. (report)

If you wear those jeans, you better have thick skin or poor hearing.

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