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Project Lela finalists compete with fashion passion
Project Lela participants showed their wares at the Milwaukee Public Market on Fashion & Beauty Day in July.
By Julie Lawrence RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Julie Lawrence

Published Aug. 8, 2007 at 1:32 p.m.
Tags: lela boutique, fashion design, project lela, kate cullen, erica fox, kristy schomberg, bill, lovekate

(page 2)

With Project Lela down to five designers, challenge three came with even more surprises. They were asked to design a garment for a New York City woman strolling down Park Avenue and although they were aesthetically free to create something that best represented their style as a designer, the twist arrived on four legs.

Using the leftover scraps from their garment, they were to make a coordinating outfit for a dog. Both garments were displayed during summer Gallery Night at Lela.

By night's end, Cullen, Fox and Schomberg emerged as the three finalists competing for selling rights at Lela. With a $500 allowance from Lincoln State Bank, each will design a four-piece collection for the Lela Fashion Show runway on Saturday, Aug. 25 in the Third Ward.

"I would love to sell at Lela Boutique so I am really putting the pressure on myself to create a very bold, confident and well-crafted line for the show," says Schomberg.

So what can we expect from BILL? For starters, she says, the label flourishes on feminine details, such as ruffles, pleats, soft materials and curve hugging cuts.

"I am definitely focusing on fall since that time of the year is fast approaching. I often borrow inspiration from previous decades, easing the funny styles of the past into the trendy looks of today. I am having fun getting inspiration from my older sisters' homecoming dresses. They were in high school between 1985-1989. Thinking back on their fashion trends, like peach jumpsuit with white lace gloves, really makes me chuckle."

Cullen, too, hopes to find a niche for lovekate in the fashion world.

"I am still cultivating my own aesthetic," she says. "I love classic style using rich fabrics with a contemporary urban twist. I love Alexander McQueen meets skateboarders. Like if a rhinoceros and an octopus had a love child and it fronted a soul band in a falsetto."

See the winning collections and celebrate four years of Lela on Saturday, Aug. 25 at the large-scale, outdoor, under-the-tents runway show on Broadway.

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More Information ...
Lela Boutique
321 N. Broadway
Milwaukee, WI 53202
(414) 727-4855
http://www.lelaboutique.com

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Posted by college_dave on Aug. 8, 2007 at 2:07 p.m. (report)

Kate, you rock!

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