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Milwaukee's Daily Magazine for Thursday, Nov. 20, 2014

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In Movies & TV Commentary

Larry Thomas, known for his role as the Soup Nazi on "Seinfeld," will be at the Milwaukee Admirals game on Wednesday night.

Admirals host "No Soup For You" night


Not many people know this, but "Seinfeld" was a season pick up, meaning it didn't get a fall or winter launch like most new shows get. In its first season, the show about nothing replaced an under-performing show on NBC's primetime schedule.

The first show aired in the summer of 1989 as "The Seinfeld Chronicles" and was met with poor reviews. The show had enough potential to get a budget for four more shows, and that's what is considered the first season. The second season, with the "Seinfeld" title, was the first full run and started airing after the news coverage subsided with the launch of Operation Desert Storm in 1991.

"Seinfeld" (the second season) first aired on NBC on Jan. 23, and to mark its anniversary, the Milwaukee Admirals are having a theme night Wednesday during its game against the Houston Aeros at the BMO Harris Bradley Center.

"If you wear a puffy shirt, God bless you and we'll let you in for free," said Jon Greenberg, president of the semi-pro hockey franchise. "For us this is a multiple purpose promotion. If we get another 300 to 400 people there that night, that's great."

Greenberg also said that a promotion like this also creates a little chatter and gets the team to the top of minds of people to possibly check out a future game.

Showcased at the event will be actor Larry Thomas, known for playing the man who said, "No soup for you!" People at the game will get the chance to meet the so-called "Soup Nazi" and participate in a "No Soup for You" contest.

"Our team here does research and checks for important dates and anniversaries for theme nights. Aaron Sims, the radio voice for the Admirals said that the first episode aired on the 23rd. So we said, 'Well, why not?'" Greenberg said.

Greenberg said through a contact that the team got in touch with Thomas who liked the idea and was up for it. They contacted his agent and booked him for the appearance.

Theme nights can help draw in a greater audience, especially when the team has games on weeknights. The Admirals have had stars from TV shows like "Dallas" and "The Brady Bunch" and also brings in musical acts to entertain the audience after games.

Greenberg said the "No Soup for You" night works well because of the show's place in popular culture and that he and his co-workers find themselves quoting lines from the shows at the office pretty frequently. The soup night will also benefit families in Wisconsin as the Admirals will also be hosting a soup drive to benefit Feeding America of Eastern Wisconsin. Every fan that brings in at least one can of soup will get a buy-one, get-one ticket voucher to a future game.

People can also get in free on Wednesday if they wear a puffy shirt, are an heiress to a candy bar fortune, pulled a Titlist golf ball out of the blowhole of a whale, are the master of your domain, ever fed Beef-a-Reeno to a horse named Rusty, are wearing a bro (or man-zier) or your name is Art Vandelay.

"I had someone on Twitter ask me today on when the reign had to start to be the master of their domain," Greenberg said.

Get details on the promotion here.

HEADING SOUTH: Time Warner Cable and the Food Network are giving away a trip to Miami to attend the Food Network South Beach Wine & Food Festival in February.

To enter, people must like the Time Warner Cable Facebook or Mi Cultura Facebook pages and fill out the online registration by Monday. You can find the contest rules here.

Not many people know this, but "Seinfeld" was a season pick up, meaning it didn't get a fall or winter launch like most new shows get. In its first season, the show about nothing replaced an underperforming show on NBC's primetime schedule.

The first show aired in the summer of 1989 as "The Seinfeld Chronicles" and was met with poor reviews. The show had enough potential to get a budget for four more shows, and that's what is considered the first season. The second season, with the "Seinfeld" title, was the first full-run and started airing after the news coverage subsided with the launch of Operation Desert Storm in 1991.

"Seinfeld" (the second season) first aired on NBC on Jan. 23, and to mark its anniversary, the Milwaukee Admirals are having a theme night Wednesday during its game against the Houston Aeros at the BMO Harris Bradley Center.


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