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In Movies & TV

The Oriental Theatre opened a bar in the vending area in November.

Spice up a movie with an alcoholic beverage




Note: The contents of this guide were checked for accuracy when this article was updated on Jan. 20, 2010 at 5:14 a.m. We continually update the thousands of articles on OnMilwaukee.com, but it's possible some details, specials and offers may have changed. As always, we recommend you call first if you have specific questions for the businesses mentioned in the guide.


Back in the day, if you wanted to drink alcohol in a movie theater you had to smuggle in a flask to spike an overpriced soda. Luckily, for the love of cinema soaks everywhere, more and more theaters are adding alcohol to the menu along with the usual popcorn-and-Junior Mints fare.

The Oriental Theatre, 2270 N. Farwell Ave., added a bar to the vending area just a few months ago. It sports 10 or 11 rotating beers that currently include Riverwest Stein, Sprecher Abbey Triple, Guinness, Newcastle and Spotted Cow. The price of beer ranges from $4 for a domestic to $4.75 for an import or micro brew.

The Oriental's bar also offers wine by the glass for $7 or a bottle for $26. The current selection includes Red Rock merlot, J.J. Muller riesling, Ecco Domani pinot grigio, Lindemans chardonnay and more. Some cocktails are available, too.

"At first sales were slow, but they are pretty solid now," says manager Eric Levin.

The bar is open for all screenings, except the midnight showing of "The Rocky Horror Picture Show" on Saturday nights because the majority of the crowd is underage.

So far, the Oriental Theatre has not had a problem with inebriation despite the addition of alcoholic beverages.

"Most people don't come to films to get wasted," says Levin.

Other Milwaukee-area movie theaters that serve alcohol:

Fox Bay Cinema Grill
334 E. Silver Spring Dr., Whitefish Bay, (414) 906-9999

foxbaycinemagrill.com

iPic Entertainment
5800 N. Bayshore Dr., Glendale, (414) 963-8779

ipicentertainment.com

Majestic Cinema
770 Springdale Rd., Waukesha, (262) 798-6800

marcusmajestic.com

North Shore Cinema
11700 N. Port Washington Rd., Mequon, (262) 241-6180

Rosebud Cinema
6823 W. North Ave., Wauwatosa, (414) 607-9446

timescinema.com

Times Cinema
5906 W. Vliet St., (414) 453-3128

timescinema.com


Talkbacks

speakthetruth | Jan. 21, 2010 at 10:20 p.m. (report)

Alcohol makes bad entertainment (and company) far more tolerable. Bravo, Oriental.

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Food Dude | Jan. 21, 2010 at 11:00 a.m. (report)

ssspinball, how is a liquor license at at restaurant comparable to a movie theater having the same?

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ssspinball | Jan. 21, 2010 at 8:57 a.m. (report)

Do you guys complain about liquor licenses at restaurants too, considering pretty much every restaurant has one? I'll probably buy a beer at the theater as often as I buy their candy; Never. But I don't care at all that they sell it given how extremely common it already is.

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PlayerGotGame | Jan. 20, 2010 at 10:02 p.m. (report)

I'm all about free market thinking, but I don't like the fact that alcohol is creeping into more and more movie theaters. They remain one of the last places where you can take a kid (or recovering alcoholic) without the temptation or the feeling that you have to have a drink in your hand to have a good time. I understand that movie theaters are businesses and want to maximize profit, but if I want a beer with my movie, I'll stay home and do the Netflix thing. Broner: we all know who the low rater is!

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Broner | Jan. 20, 2010 at 11:34 a.m. (report)

Thanks food dude. I can assume you didn't give me the low rating. To whoever did, look, I have enjoy alcoholic beverages but my gripe is that there are so many articles that kind of glorify something that we Wisconsinites have a problem with. There are so many anti-smoking articles but we obviously have a huge drinking problem too. It seems we can't do anything without a brew in hand. In fact, as I'm posting this, I have a Lite sitting next to me (how'd that get there? Must be a reflex).

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