By Steve Kabelowsky Contributing Columnist Published Jul 18, 2013 at 3:08 PM

Mistakes happen. We are human.

That being said, a working newsroom tasked with the responsible use of the airwaves to deliver credible information, should live up to what is required to keep its broadcast license from the FCC.

When I worked in radio, I had to apply for an FCC license. The practice isn’t necessary for DJs, show hosts or TV anchors any longer. However, when actions like this happen, I question why the practice was discontinued.

I held off reporting on this when I first heard the fake names of the pilots from the deadly crash last week in San Francisco read on the air. I wanted to wait until we knew the details behind the mistake. KTVU-TV staffers, during their coverage of the horrific event, had names verified by the NTSB.

If one simply read the names, you could tell they were fake and offensive.

If I was the executive in charge of the news crew at KTVU, I wouldn’t stop with just apologies. I’d fire the anchor, the director, the producer and any other staffers who thought the information was viable. I don’t care if the information was verified or not. If it doesn’t sound right, it probably isn’t.

In a race to get the information on the air before others, the competition sometimes causes people to put out information before vetting it. It is irresponsible, and since the station is using airwaves owned by the public, we have a right to demand better.

In the wake, the NTSB has fired the intern who they say was responsible with supporting the wrong information. Asiana Airlines intends to sue the TV station for defamation as well.

You can watch the clip here:

SALES: WISN-TV announced earlier this month that Joe Viglietta will be joining the sales ranks to serve as the new national sales manager.

"I look forward to joining Hearst and WISN 12," said Viglietta. "I am excited to take my broadcast sales experience and the skills I’ve learned at WREX and Quincy Newspapers to WISN."

Viglietta, a Marquette University grad, last worked at the NBC affiliate, WREX-TV in Rockford, Ill. He  replaces Rob Krieghoff, who was recently promoted to local sales manager at the station.

"Joe’s experience in local market sales and his sales management background combine to make him a perfect fit for this role and an immediate asset to our management team," said Anthony Arbucias, general sales manager at WISN.

POP MUSIC: "Fox and Friends" continues its summer concert series on Fox News with a morning gig by Australian pop singer Cody Simpson. Known for hits "Summertime" and "Pretty Brown Eyes," Simpson will take the studio stage around 7 a.m. Friday.

CASTING: It is not unusual for production companies to cast a wide net when looking for participants in a reality series. It is somewhat unusual for these companies to tap tourism officials to help get the word out. I’ll give credit where it is due, the information made its way to me.

MTV is looking for a large Mexican family for its next project. Here’s what they seek:

"Are you of Mexican descent and come from a big family? Do you laugh a lot and think your family is crazy when everyone gets together? Do some of your older family members embarrass you with the things they say? MTV is looking for a fun, funny and boisterous family of Mexican descent," the release said.

"If you constantly question why cameras aren't following you and your family, we want to hear from you."

For those interested, send your name, location, and a picture by email to funfamilycasting@mtvn.com.

Steve Kabelowsky Contributing Columnist

Media is bombarding us everywhere.

Instead of sheltering his brain from the onslaught, Steve embraces the news stories, entertainment, billboards, blogs, talk shows and everything in between.

The former writer, editor and producer in TV, radio, Web and newspapers, will be talking about what media does in our community and how it shapes who we are and what we do.