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Milwaukee's Daily Magazine for Monday, Sept. 22, 2014

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In Movies & TV Commentary

Jacent Jackson is leaving WLUM-FM 102.1 for the program director job at KITS-FM Live 105 in San Francisco.

Jackson leaves 102/1 for alternative gig in San Francisco


Jacent Jackson, the on-air host and program director at WLUM-FM 102.1 has signed off at the Milwaukee alternative music station.

On June 2, he will be the new program director at KITS-FM Live 105 in San Francisco.

"I think programming alternative radio in San Francisco will be challenging, fun and rewarding," Jackson said.

"I have been with FM 102/1 here in Milwaukee for eight years and I love it here, but in the end it was a great opportunity and I am looking forward to getting started."

By the praise of the CBS-owned station, it sounds like the staff is glad to have Jackson in this new role.

"Jacent Jackson impressed me with his thorough knowledge and insights into the alternative format and the San Francisco market," said Doug Harvill, the senior VP, and market manager of CBS RADIO San Francisco.

"He earned this opportunity and I'm thrilled to have him join our team."

Jackson said that while he is looking forward to the west coast trip, he will miss the Milwaukee market.

"I would say that working here at WLUM … one of the last great independent stations, and doing real, grass roots, local radio … has been amazing. I could talk about the Big Snow Shows, or helping find and develop bands, or connecting our listeners to any one of a number of awesome experiences, and that would be fine enough to reflect on," he said.

"We have done amazing things with this radio station, and I know that will continue. We have the best group of people here that I have ever worked with and I believe in them wholeheartedly."

For Jackson, it was the connections he made with others that was the most important.

"But really, my greatest memories are about the people. This is where my kids were born. This is where I have raised a family. I will miss my co workers, my neighbors, the new friends I have made through my kids finding new friends, and the overall vibe of Milwaukee in general," Jackson said.

"Milwaukee is a criminally underrated city. I have this theory that it is because it is less transient than other cities. People grow up and stay here, and people don't leave this town very often and spread the word. You can't count on me as one of those individuals who will."

BREWERS AND RADIO: As long as most Milwaukee Brewers fans can remember, we've heard Bob Uecker make the play-by-play call for the team's baseball games on WTMJ-AM 620.

In recognition of the long-standing partnership and for being the anchor of the Brewers radio network, the station will be honored by the Brewers with "620 WTMJ Day" at Miller Park on Monday, June 2.

Tickets in the Loge Outfield, Loge Bleachers, Terrace Box and Terrace Reserved categories will be available for $6.20 as part of the promotion. Also, the start time of the Brewers and Twins game has been moved to 6:20 p.m. that day.

The day will include live broadcasts from Miller Park throughout the day, starting at noon with the "Jeff Wagner Show" and "Wisconsin's Afternoon News with John Mercure" at 3 p.m.

As most games, the feature tilt will be broadcast live with Uecker and Joe Block.

"Brewers baseball on WTMJ Radio has been the soundtrack of summer in Wisconsin for decades​. Bob Uecker and Joe Block have a special relationship with listeners and we're very pleased to join the Brewers in honoring fans for their tremendous support over the years," said Tom Langmyer, the vice president and GM of the station.

"620 WTMJ Day will honor our partnership with the Brewers and reward the loyal Brewers fans who have tuned into 620 WTMJ for decades."

620 WTMJ on-air personalities will also make announcements in the stadium and participate in on-field activities. Hosts Gene Mueller, Jeff Wagner and John Mercure will throw out the ceremonial first pitch. We'll see if they have a decent arm to make it from the mound to the plate.

"We appreciate the support of our friends at 620 WTMJ with all that they do to bring Brewers games into the homes of fans throughout the state," said Brewers Chief Operating Officer Rick Schlesinger.

"This promotion provides another great value to Brewers fans, and we look forward to what will be a great night at Miller Park as we host the Twins."

For information, visit Brewers.com/620WTMJ.


Talkbacks

Aardvark | May 20, 2014 at 9:09 a.m. (report)

I love SF, but the cost of living is insane in the bay area

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InTheView | May 19, 2014 at 5:33 p.m. (report)

It's too late. jackson already destroyed 102.1. he fired kallao. he fired kramp. it'll take a decade for the station to recover.

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