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In Movies & TV Commentary
OnMedia: Sweeps isn't what it used to be
Fox's "Dollhouse" is disappearing for the November ratings period.
By Tim Cuprisin RSS Feed Twitter Feed
Media Columnist

E-mail author | Author bio
More articles by Tim Cuprisin

Published Oct. 28, 2009 at 11:00 a.m.
Tags: sweeps, fox, dollhouse, eliza dushku, wanda sykes


While November doesn't start until Sunday, TV's version of November starts Thursday night as the four-week sweeps period begins.

In past years, sweeps months were notable for big miniseries and programming stunts, like cast members from one NBC sitcom visiting another.

As network TV deals with dramatic shifts in viewing, the biggest news in this November's sweeps is that a Friday night sci-fi show, "Dollhouse," has been pulled from the lineup until December to prevent its low numbers from hurting Fox's average.

There is one notable crossover event, CBS is linking the three shows in its "CSI" franchise, a three-parter on Nov. 7, 8 and 9, that airs on Channel 58.

The biggest event of the sweeps will likely occur on daytime TV on Nov. 16, when Oprah Winfrey sits down with Sarah Palin as Palin launches her book tour. Winfrey's talk show airs at 4 p.m. weekdays on Channel 12.

Two fall shows will finally have their premieres in November: sassy Wanda Sykes' weekly comedy talk show will go up against "Saturday Night Live" in the 10:35 p.m. slot on Channel 6 starting Nov. 7, and ABC's remake of the 1980s drama "V," about an alien invasion and the resistance movement it spawns.

There's more on "V" at the end of the column, but most important to most viewers is that the next four weeks should be virtually rerun-free. New episodes are almost always scheduled during sweeps.

What exactly "sweeps" during sweeps month?

It's an term dating from the beginning of TV, when ratings weeks would sweep across the country.

While overnight ratings are increasingly sophisticated, more detailed information is gathered through viewer diaries that are sent out during November, February, May and July. The data is crucial in setting local TV advertising rates.

ON TV: Channel 4 has picked Tiffany Ogle to join Molly Fay as co-host of its "Morning Blend." The former Miss Minnesota has done a lot of TV in the Twin Cities. Starting Monday, she replaces Alison De Castro on the 9 a.m. weekday talk show. De Castro had been dividing her time between Milwaukee and Chicago, where her husband owns a business. De Castro decided to concentrate on Chicago.

  • It's not a full-season pickup just yet, but NBC has ordered three more episodes of "Mercy" after a ratings bump.
  • Comedy Central's Stephen Colbert has launched a 99-cent iPhone ap that allows users to download clips from "The Colbert Report" comedy pundit onto their phones.
  • If you missed Tuesday's airing of "It's the Great Pumpkin, Charlie Brown," ABC repeats the animated classic tonight at 7 on Channel 12. Thanks, ABC.

HERE COMES "V": The last major prime-time show of the fall to premiere is ABC's remake of the 1980s sci-fi series "V." The network had been prepared to hype the premiere -- Tuesday at 7 on Channel 12 -- with skywriting campaigns in 26 cities.

Wisely, they dropped the plan, which was beginning to draw criticism for being less than green.

The opening scenes from Tuesday's "V" premiere follow below.



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Posted by geesquared on Oct. 29, 2009 at 10:23 a.m. (report)

Seriously, a remake of "V"? Is Hollywood really running out of ideas? Spoiler Alert: http://totesfawes.com/spoiler-theyre-lizards

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Posted by CandidCarrie on Oct. 28, 2009 at 11:45 a.m. (report)

I've never been a fan of the series cross-overs when they attempt to combine two shows, I think involving three shows (especially when you are combining televisions creepiest red head from CSI Miami), this could be a disaster. Plus the contact between characters has historically been minimal and awkward. And losing Lisa Manna? I never thought I would say this: TGFT (Thank God For Twitter) because we can always follower her via @LisaManna. Here's hoping she starts a blog.

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