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Milwaukee's Daily Magazine for Thursday, July 31, 2014

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In Movies & TV Commentary

Oprah Winfrey's departure has cost Channel 12 viewers, as expected.

OnMedia: It looks like Channel 12 may be OK without Oprah


In the 4 p.m. weekday time-slot on Channel 12, Oprah Winfrey was not only the queen of the hour, but believed to set up the ABC affiliate for the launch of its evening news block at 5 p.m.

Although the audience slipped measurably from a year ago in October, thanks to Oprah axing her syndicated daily show, Channel 12 continued with an ever-so-slim lead over Channel 4 in that 5 p.m. half-hour.

That's important to the ABC station, which maintains the No. 1 news position through much of the day – although Channel 4 has been winning at 10 p.m., still the symbolic prize.

Ratings numbers from October show Channel 12 averaged a 6.2 rating (the percentage of all area households, with a 14 percent share of available households, with TVs on at the time, according to Nielsen Media Research numbers. Channel 4 was slightly behind at a 6.1 rating, but close enough to also report a 14 share.

Channel 6's 5 p.m. news had a 3.3 rating, with a 7 percent audience share. Channel 58 had a 1.8 rating, with a 4 share.

Now Channel 12 did lose viewers over October 2010, when it had a 7.6 rating, with an 18 percent share of the audience. Meanwhile, Channel 4 grew from a 4.4 rating, with a 9 share.

Channel 12 knew there'd be an impact, but as the November sweeps go on, they're still in the lead at 5.

That's one race to watch as the four-week ratings period unfolds.

On TV: Fox and DirecTV reached agreement Monday, before their old deal ran out, to continue carrying Fox programming on the satellite service. You should not be surprised, neither side wants to lose the audience.

  • Fox is resurrecting the old "In Living Color" sketch comedy show with two specials. While Keenen Ivory Wayans will host and executive produce, it'll have a new cast.
  • FX has ordered a second season of its new "American Horror Story," thanks to the ratings.
  • Fox has picked up "Bob's Burgers" for a full 22 episodes this season. It'll start after the first of the year.
  • E! Entertainment TV hasn't decided whether the end of Kim Kardashian's marriage will mean the pulling of repeated airings of her wedding special from the channel's lineup this week.

Christmas TV has launched: Believe it or not some channels, especially cable channels, have started airing Christmas programming. If, for some reason, you need to start watching some stuff, check the calendar at MerryChristmasTV.net.

The first new special of the season comes on the Hallmark Channel on Sunday night, something called "Mistletoe over Manhattan."

Here's a promo for it:

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