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Milwaukee's Daily Magazine for Friday, Oct. 24, 2014

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In Movies & TV Commentary

Aaron spends some quality time with Edith in his second Associated Bank spot.

OnMedia: Finally, an ad worthy of the Packers' Aaron Rodgers


After Milwaukee TV viewers had to endure amateurishly produced commercials for a local lawyer featuring the Green Bay Packers quarterback Aaron Rodgers over the past couple months, there's finally something showing his more entertaining side.

Associated Bank has two TV commercials having some fun with Rodgers, offering him as a premium to an elderly character named "Edith."

The spots are entertaining and well-produced. And they show that Rodgers can have a laugh at his own status as one of the state's biggest celebs.

Here's the first commercial:

Here's the second spot with Rodgers:

The two 30-second spots are slick, quick and funny – and still sell the product, with the assistance of Rodgers. What else do you want?

Milwaukee's shrinking – and growing: The Arbitron Co., which provides radio ratings, has released its annual list of radio markets and what it terms the Milwaukee-Racine market is now the 38th largest market in the country, with an estimated population of 1,472,600.

In the 2010 list, we were 37th, with 1,453,300 people.

On the TV side, Nielsen Media Research's new list of markets shows Milwaukee has actually moved up one spot, to number 34, with 907,660 TV households in southeast Wisconsin.

On TV: The pre-roast hype tour by Charlie Sheen starts Thursday when he visits Jay Leno on NBC's "Tonight Show" at 10:35 p.m. Thursday on Channel 4.

  • It's now unclear whether ABC News' Diane Sawyer will get an on-camera interview with Gabrielle Giffords. Adweek.com reports the wounded congresswoman is still undecided about whether to do it.
  • Recently departed "Today" co-host Meredith Vieira will be a "special correspondent" for Brian Williams' (likely to be renamed before it premieres) "Rock Center" news magazine, debuting later this season.
  • Sunday's "Curb Your Enthusiasm" season finale had its biggest audience in seven years (2.4 million viewers), while the "Entourage" series finale had the season's biggest audience (2.6 million), according to Nielsen.

Showtime jumpstarts Danes' new show: Showtime has posted the premiere episode of Claire Danes' new series "Homeland" on YouTube, to get people talking about the show, which doesn't join the regular schedule until Oct. 2.

Here's the full episode:

Talkbacks

LegallyBlonde | Sept. 15, 2011 at 12:11 p.m. (report)

It is great to see one of my old teachers, Gerry Kasik, as the Bears fan in commercial 2. One of the funniest women you will ever meet. And, FYI, a HUGE Packers fan. :)

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mint_flavius | Sept. 14, 2011 at 3:46 p.m. (report)

The Associated Bank commercials are priceless. Edith -- You rock! A-Rod -- Keep on keepin' on. A-Rod's agent....REALLY???? I smell smoke...it's your a## on fire for saddling a Super Bowl MVP with an ambulance chaser gig. Really? I hope the boys at the office are giving you plenty of heat over that.

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TosaJim | Sept. 14, 2011 at 2:26 p.m. (report)

Tim, for you or me to pass on making a lot of money to sit next to a lawyer and uncomfortably speak lines like Aaron did is a no-brainer...show us the money...but to watch a very rich professional football player, like Aaron Rodgers do it was embarrassing...I thought he had more class than that.

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esider | Sept. 14, 2011 at 12:31 p.m. (report)

One call, what gall.

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brewcitypaul | Sept. 14, 2011 at 11:26 a.m. (report)

I thought this would be about the Ford Trucks ad. Never seen these ones.

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