Super Bowl ads offered a more entertaining show than game
It is always fun to talk about media with others working in the industry.
I had the opportunity to talk to other TV professionals as part of a panel discussion on the ads for the Super Bowl with the cast of "Real Milwaukee" on WITI-TV Fox 6.
I wish we had more time to dissect the ads that were some of the hits and miss during the broadcast, but with as bad as the game was, there were more ads that got more attention then they probably deserved.
With Nicole Koglin, Casandra McShepard and Angelica Duria and I on the panel, we chatted about the Coca-Cola ad made in Ashwaubenon with the kid running to Lambeau Field and drumming grandma in a La Crosse store for a Pizza Hut ad.
You can see the segment here.
John Stamos and the "Full House" crew from the old TV show pitched Dannon yogurt, Laurence Fishburne relived his Morpheus character from the "Matrix" movies to sell KIAs. Stephen Colbert sold pistachios, dogs and horses pushed Budweiser beers. But as we chatted about, sometime it was a feeling more than a product that was being sold.
Some of the other items I wished we would have had the time to hit, was the promotions of Fox bringing back the show "24." They were better received and accepted than the promotion of the "New Girl" featuring musical artist Prince.
But when you look back to what CEO Brian Bennett of STIR marketing in Milwaukee talked about last week, the ads pretty well fit in where we thought they would. There were few misses and the hits were the ones we expected.
"The gamble is whether the brand, product or service will be remembered without getting lost in the entertainment value of the ad itself. Unfortunately, many advertisers will just follow the trends when making an ad," Bennett said.
That's what we all saw on Sunday. More trends.
Doritos with the crowd-sourced ideas for the ads make them a big winner, Bob Dylan, British bad guys and others pitched cars and Bruno Mars give one of the best halftime performances that we've seen at a show like this in the ages.
WITI-TV Fox 6 tallied the overnight ratings from Sunday, and for a blowout game, the ratings were not too bad. From 5:30 to 9 p.m. the rating was 49.8 and 456,000 households. That means that just under half of the television sets in the Milwaukee market are tuned into the game.
The 5 to 5:30 p.m. pre-kick off show brought in a 34.4 rating and the post-game of 9 to 9:30 p.m. had a 33.6. I'm sure this didn't hit the numbers locally when the Packers were in the Super Bowl, but for being with teams that didn't have great followings in the area, these numbers were pretty respectable.
Earlier today I mentioned what happened to all of the apparel for the losing team go. In years past we know that many of the shirts and other clothing make their way to charities and end up in third world countries. At least all of the apparel congratulating the Broncos the world champions for 2014 will go for a good cause.
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