The Milwaukee Bucks on Monday announced the latest booking for the Wisconsin Entertainment and Sports Center, and it’s also the venue’s first Latin show.
Multi-platinum, award-winning Colombian superstar J Balvin will perform at the new world-class arena on Oct. 1, as part of his Vibras Tour Powered by Buchanan’s Whiskey.
It’s been a big year for J Balvin, who became one of the most popular global artists across YouTube and Spotify and had back-to-back No. 1 singles with "Mi Gente" and "Machika." As one of the music world’s most in-demand collaborators, Balvin recorded hit songs with Beyoncé, Cardi B, Justin Bieber, Pharrell Williams, Camila Cabello, Nicky Jam, Bad Bunny, Liam Payne and more.
"We are very excited to welcome one of Latin music’s biggest stars, J Balvin, to Milwaukee in October," said WESC General Manager Raj Saha. "We also look forward to him winning awards this week at the Billboard Latin Music Awards."
According to a release, Buchanan’s Whisky has been a proud supporter of Latin music through its ongoing partnership with J Balvin for the brand’s Es Nuestro Momento (It’s Our Time) campaign, which "celebrates the positive influence Latinos have on mass culture."
Tickets for the J Balvin show at the WESC will go on sale to the general public on Friday, April 27 at 10 a.m. and can be purchased here. The new arena is scheduled to open in the fall of 2018.
Born in Milwaukee but a product of Shorewood High School (go ‘Hounds!) and Northwestern University (go ‘Cats!), Jimmy never knew the schoolboy bliss of cheering for a winning football, basketball or baseball team. So he ditched being a fan in order to cover sports professionally - occasionally objectively, always passionately. He's lived in Chicago, New York and Dallas, but now resides again in his beloved Brew City and is an ardent attacker of the notorious Milwaukee Inferiority Complex.
After interning at print publications like Birds and Blooms (official motto: "America's #1 backyard birding and gardening magazine!"), Sports Illustrated (unofficial motto: "Subscribe and save up to 90% off the cover price!") and The Dallas Morning News (a newspaper!), Jimmy worked for web outlets like CBSSports.com, where he was a Packers beat reporter, and FOX Sports Wisconsin, where he managed digital content. He's a proponent and frequent user of em dashes, parenthetical asides, descriptive appositives and, really, anything that makes his sentences longer and more needlessly complex.
Jimmy appreciates references to late '90s Brewers and Bucks players and is the curator of the unofficial John Jaha Hall of Fame. He also enjoys running, biking and soccer, but isn't too annoying about them. He writes about sports - both mainstream and unconventional - and non-sports, including history, music, food, art and even golf (just kidding!), and welcomes reader suggestions for off-the-beaten-path story ideas.
