This year's 46th annual Summerfest will mark the beginning of a three-year sponsorship agreement between Milwaukee World Festival, Inc. and Uline, Inc., it was announced today.

The stage sponsorship gives Uline naming and promotional rights to a major stage located on the north end of Henry Meir Festival Park, which will be known as the "Uline Warehouse."

"We are excited to take our marketing partnership with Uline to the next level," said Don Smiley, President and CEO of Milwaukee World Festival, Inc. "As the title sponsor of one of our major live music venues, Uline will have the opportunity to connect with fans and customers, showcase a variety of world-class music performances at Summerfest and receive significant exposure as a leading corporate entity in Southeastern Wisconsin."

Officials indicated that the stage's lineup will offer an eclectic mix of musical acts from different genres, including rock, country, blues and jam bands. The official stage line-up will be announced in the coming months.

Summerfest will be held at the Henry Maier Festival Park June 26-30 and July 2-7.