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Milwaukee's Daily Magazine for Wednesday, April 16, 2014

Tue
Hi: 36
Lo: 28
Wed
Hi: 49
Lo: 38
Thu
Hi: 51
Lo: 35
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"At the end of the day the truth prevailed," said Braun Friday. And I believe him.
"At the end of the day the truth prevailed," said Braun Friday. And I believe him. (Photo: mlb.com)

Brewers' ennui, solved

Just four days ago, I blogged about how I wasn't quite ready for Brewers baseball.

What a difference a week makes.

Obviously, the news that Ryan Braun won't be suspended snapped me out of my Brewers' funk, but it's more than that.

First, to hear Corey Hart talk about his teammate and Milwaukee, perked me up, and I'm no Corey Hart fan:

"It stinks when you know a lot and can't say a lot. It was frustrating (for Braun)," Hart said to mlb.com's Adam McCalvy. "I knew the different scenarios and what actually happened, and I wanted to scream just like he does. You have to bite your tongue and wait for it, and I'm very happy it came out the way it did. He's such an important part of our organization and our city."

But then to hear Braun, himself, conduct such an elegant, emotional, humble and intelligent news conference today, totally sewed it up for me.

First of all, I believe him. Second of all, Braun is gonna play some angry baseball this summer. Opposing pitchers, watch out.

The Crew is back.

I'm sure the feeling will evaporate on the berm.
I'm sure the feeling will evaporate on the berm. (Photo: Eron Laber of Front Room Photography)

Withholding my Brewers love

Something has been weird about this Brewers' off-season. By now, I should be chomping at the bit for baseball, holding my breath for that first radio broadcast from Arizona. And indeed, on Saturday, I thought to myself, "I'd like to be listening to a Brewers game right now." Then the feeling passed.

I think it's the way the season ended, ever so close to the World Series, that has me feeling a little pensive. Like there's no way the Brewers will ever be so good again. They came so close, then they broke my heart.

It still hasn't mended yet.

Then there's the Prince thing. I'm over it, but the waiting game was no fun at all.

And speaking of the waiting game, the potential Ryan Braun suspension cloud has completely tarnished the time when I should be lining up details for my 15th annual spring training trip.

But I'm powering through it, and we just booked our tickets to Arizona, where I've spent a portion of my March each year since 1998. I'll be reporting on scene from March 14-19.

Something just doesn't feel right, though. Maybe it'll evaporate on the berm. I just feel ... apprehensive. Hope is supposed to spring eternal, but fall did, too.

Maybe I just need to see it in person. I want to reignite my love for baseball. Mentally, I'm just not there yet. You?

The Photoshop mockup we used to build the latest version of OnMilwaukee.com.
The Photoshop mockup we used to build the latest version of OnMilwaukee.com.

The lowdown on our latest redesign

Over the last two months, our entire staff has worked to launch the freshly redesigned OnMilwaukee.com you see before you. If it seems like we just did this, you're right: it was only a year ago we launched the last major redesign.

But really, OnMilwaukee.com is in a constant state of change. We're always tweaking, enhancing and improving upon the software we first built a decade ago. That's agile development, and staying ahead of the curve is part of what makes this digital media company special.

This latest redesign, however, is unique, because it addresses the three biggest concerns we hear from readers and advertisers every day:

  1. There's too much stuff on your homepage, and I get lost.
  2. I want to see everything without you deciding for me what's important and what isn't.
  3. I don't even use your homepage anymore because I hit your site from social media, and I'm missing out on too much of the good stuff.

Imagine the position this puts us in: three clashing design critiques, all of them equally valid. How do we address each without alienating the others?

I think we've figured it out.

I'm calling 2012 the Year of Curation (and you can quote me on that); that is, the art and science of presenting a Web site's point of view. No longer is the newest article, blog or brief the most important piece of content on a homepage, while older content just falls down the page like a waterfall. Some content, even if it's a little older, is more important than the breaking stuff, and we've dedicated the entire left section of the homepage for curated pieces. It'll make more sense as you look at OnMilwaukee.com each day. Now, we're showing you the "good stuff" we want you to consume, even if it's not specifically the newest content we create. 

But that means you'll see a shorter, more compact homepage, inevitably leaving some to wonder where everything went. For those readers, the right column shows everything, beginning with a box that literally shows every piece of con…

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