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Milwaukee's Daily Magazine for Tuesday, Sept. 23, 2014

Mon
Hi: 71
Lo: 50
Tue
Hi: 69
Lo: 52
Wed

Lo: 54
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Caitlin Moyer's first drape, at the Masters in Augusta, Ga.
Caitlin Moyer's first drape, at the Masters in Augusta, Ga.
Caitlin Draping at the Brewers game on Easter Sunday.
Caitlin Draping at the Brewers game on Easter Sunday.
A casual drape at Wrigley Field.
A casual drape at Wrigley Field.
On the links at Oakwood Golf Course.
On the links at Oakwood Golf Course.
And the reverse angle of a drape in the Miller Park press box.
And the reverse angle of a drape in the Miller Park press box.

Mad Men meme: Draping

I like a good Internet meme as much (or more) than the next guy, but I always thought the phenomenon of planking was especially dumb. Its short-lived successor, owling, was a little funny, but I certainly never tried it. Don't even get me started on Tebowing.

Draping, on the other hand, is a meme I can get into. A sight gag based on the opening of "Mad Men," in which a silhouette of Don Draper slings his arm – drapes, if you will – across a sofa, cigarette dangling from his hand, it's already a Tumblr blog and Twitter hash tag.

There's also one Milwaukeean who's #draping wherever she can. Caitlin Moyer, senior manager of advertising and marketing for the Brewers by day, is one of the better drapers in town.

She can prove it through her photos draping at the Masters in Augusta, at Miller Park on Easter and Wrigley Field.

"I heard about it by following 'Mad Men' on Twitter, and I just thought it was pretty cool," says Moyer. "I just dove right in."

Of course, it takes two to drape (because the photo must be shot from behind) so Moyer's husband has helpful in this amateur art project.

"I was fortunate enough to go to the Masters, and I was just sitting in these chairs, and my husband said, 'Why don't you drape?' And I thought, this would be an awesome drape. That was my first one."

Moyer has tweeted back to @MadMen_AMC, and her photos have made their blog, but when the "Mad Men" Twitter account retweeted her Masters drape, she earned herself some new followers.

What's the key to a good drape?

"I think you need to have a unique location," she says. "It's not all about trying to mimic Don Draper. "There are people in front of the Pyramids in Egypt."

Next up, Moyer is pondering draping in other places around Milwaukee, and specifically, at Miller Park. "I was thinking Kid Zone, but I don't know, I'm still thinking about it."

I may have to copy Moyer on this one and start draping, too. Though on "Mad Men," my favorite character is Roger Sterling.

I wonder w…

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I think my dog is smarter than I am.
I think my dog is smarter than I am.

Dogged determination

My dog, Playa, is up to no good lately. But it's hard to be mad at her, really.

Playa is the dog that my wife and I adopted about eight years ago in Mexico. Even though she was "born in captivity," she lacked much human socialization until we took her home when she was 4 months old. She's sweet as can be, but she's skittish, too. She's afraid of loud noises, of a pair of jeans on the floor. She nervous around anything but us and other dogs.

Playa also likes to run and dig. She looks like a little greyhound or a whippet (though DNA testing didn't prove that to be true), and she's gradually destroyed our backyard. We understand that she needs the stimulation and sent her to Doggy Daycare for most of her life, but eventually hoping to reclaim a small area that's not pockmarked with yellow spots and deep holes, my dad and I built a fence extension last spring.

At first, it worked. Playa stayed clear of the fence and did her business of digging and destroying on the other part of the yard that we basically surrendered to her. Then, one day, we found her inside the yard again. How did she get there? The vertical slats are no more than eight inches apart, and while Playa is very slender, she's still a 40-pound dog.

So I watched from inside one day as she gingerly slipped through the fence, pooped, then turned around. Secretly, I admired her for conquering her fear and adapting to her environment.

But outwardly, I was annoyed. So we bought something called "deer fencing," which is supposed to be visual a barrier to keep animals out of your gardens and your yards. I stapled it to the slats of the fence, and again, Playa was stumped.

That lasted for about a week. Now, Playa has figured out that she can burst through the mesh without much effort. I re-staple it back, then a day later, she busts through again.

I suppose my next step will be chicken wire or something similarly ugly. That is, until Playa learns how to pick up a wire cutter and snip her way through that, to…

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The view from the press box.
The view from the press box.

My kind of mobile office

I got to work pretty early this morning, after doing a 7 a.m. appearance on Dave and Carole (talking about Opening Day, of course). But by about 8:45 a.m., I started getting antsy.

So I drove over to Miller Park.

The media parking lot is pretty empty six hours before first pitch, and so is the press box. Next to me is our sports writer, Jim Owczarski. A few seats over is Journal Sentinel beat writer Tom Haudricourt. And that's about it.

But I have my wi-fi fired up, and it's eerily quiet here. A few groundskeepers are milling about the field, but the only sound is the very loud HVAC fans (you don't hear them when fans are in the stands).

And it's perfect. Even though I saw the Brewers play in Arizona this spring, I've been patiently waiting for real baseball since the last time I was at Miller Park, in that crushing final game of the playoffs last year.

I'm ready.

With more than five hours until first pitch, I'm going to take it all in. Spring has sprung. Baseball is finally here.

Engaging headlines make the difference.
Engaging headlines make the difference.

What makes you click?

I'll admit it: I judge a book by its cover. I literally buy wine based on what the label looks like. And I click on news headlines if they're engaging.

Great headlines on the Web are more important than their counterparts in print because usually, you see them without any context. You can't scan the lede or see an accompanying photo. If they're ambiguous or truncated, forget it.

For example, I just copied and pasted the "Latest News" headlines from CNN.com.

Most of these are pretty good, and I might click on them. Some tell me enough (too much, really) so I don't have to click on then. And others mean nothing to me, and I'll move on. If you don't click, then you lose a page impression. And if you lose a page impression, you lose a few ad impressions. If you're not monetizing your content, you're in trouble.

Good headline writing is no accident, but all too many digital journalists forget that their medium requires a unique presentation.

For example, here are the headlines that might make me click:

  • Police: Shooting suspect not remorseful
  • 'Shooter looking for administrator'
  • Activists: No signs Syria is withdrawing
  • MD lotto winner clouded in mystery
  • Key al Qaeda websites go quiet
  • Transgender contestant back in pageant
  • Drama on the 'DWTS' dance floor
  • 'Batman' jailed after Facebook post
  • Firefighters donate lottery jackpot
  • Here it is! BA's new Olympic plane

Here are the headlines that tell me what I need to know without a call to action to click:

  • James Murdoch resigns from BSkyB
  • New grads to get fatter paychecks
  • Pelosi: Don't fail women of Arab spring

And here are the headlines that fail in their job to get my click:

  • Women at Augusta?
  • 'Awake' -- is Michael really just...
  • LIVE: Biden on affordable colleges
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