The OnMilwaukee.com perpetual beta rolls on this fall, and today we're taking the wraps off our new Living section.
What will you find in the Living section? You'll read stories and blogs about fashion, fitness, technology, TV and more. In short, content about what it's like to live in Milwaukee.
Specifically, it's not a huge departure from what we're already writing -- it's just better categorized. In the past, we've struggled to find appropriate homes for some of our content: a piece on fall fashion didn't exactly fit in Milwaukee Buzz or Marketplace. A blog on "Entourage" would be put into Arts and Entertainment -- but even we know that Sunday night cable TV isn't exactly high art.
The Living section also gives us the opportunity to broaden our content, both vertically and horizontally. If we want to write about healthcare or interesting topics that aren't specifically Milwaukee-centric, we can. After all, a review of an iPhone isn't about Milwaukee, but Milwaukeeans use iPhones.
Finally, the Living section will be available for Readers Blogs, so you, too, can help us evolve and grow this new section of OnMilwaukee.com. We know that you, like us, are proud to live in Milwaukee. Together, lets explain why to the million monthly readers of OnMilwaukee.com.
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Recent Articles & Blogs by Andy Tarnoff
Published April 10, 2014
Whether you support the e-cigarette industry or not, one thing is indisputable: it's a phenomenon that's growing rapidly. And while the companies that produce cigarette alternatives are based all over the world, one exists right in Milwaukee's own backyard. Hartland's Johnson Creek Enterprises, which makes Johnson Creek Smoke Juice, has quietly grown to an $8 million business and is expanding rapidly.
Published April 8, 2014
It's hard to believe that the classic baseball comedy, "Major League," is 25 years old. Filmed largely in Milwaukee, everyone here of a "certain age" seems to have a story to tell about the making of the movie.
Published April 7, 2014
Jason Gorman, the chef most Milwaukeeans know from his time at Dream Dance and Iron Horse Hotel, is returning to Wisconsin to Kenosha's newly remodeled Mangia Wine Bar.
Published April 5, 2014
I wanted to see the hubbub first-hand, so I joined the throngs of crowds checking out the brand new Mayfair Collection today. The parking lot was packed, but the two stores I visited weren't too chaotic. And once things settle down a bit, I'm sure I'll be back.
Published March 31, 2014
Opening Day has always been a special day for me. It was 16 years ago, on April 7, 1998 that I celebrated my first day of self employment (and the birth of OnMilwaukee.com) at County Stadium. I haven't missed many since then.
Published March 24, 2014
In an industry where positioning a brand as retro vintage is suddenly new and trendy, Milwaukee's Lucky Tiger doesn't even need to even try. Trademarked in Kansas City in 1935, the iconic men's brand actually stretches back to a barber shop from the 1920s, when it was a very large line of tonics and hair products.
Published March 18, 2014
And just like that, the trip is over. The one that I spend 360 days a year daydreaming about. The one that almost didn't happen. On one hand, it feels like we just got here. On the other hand, when I look at myself in the mirror right now, it feels like I've been here for a month.
Published March 17, 2014
When I last left off, it was Saturday night in the desert and we were starving. After a little pool time at the Camelback Inn, we headed to Old Town Scottsdale to see what awaited us.
Published March 15, 2014
When I left off last night, we were heading out to dinner, our first actual meal of this year's spring training trip. It's really been a great 24 hours in the Valley of the Sun, and we're all now in full-on Cactus League mode.
Published March 14, 2014
After 15 years of consecutive Brewers spring training trips, this one almost didn't happen. My tradition of fleeing the Milwaukee winter and heading to Arizona to watch the Crew tune up for the regular season pre-dates the creation of OnMilwaukee.com by one month. It's a working vacation that I cherish, a time for rejuvenation and renewal when I hear that first crack of the bat.