The OnMilwaukee.com perpetual beta rolls on this fall, and today we're taking the wraps off our new Living section.
What will you find in the Living section? You'll read stories and blogs about fashion, fitness, technology, TV and more. In short, content about what it's like to live in Milwaukee.
Specifically, it's not a huge departure from what we're already writing -- it's just better categorized. In the past, we've struggled to find appropriate homes for some of our content: a piece on fall fashion didn't exactly fit in Milwaukee Buzz or Marketplace. A blog on "Entourage" would be put into Arts and Entertainment -- but even we know that Sunday night cable TV isn't exactly high art.
The Living section also gives us the opportunity to broaden our content, both vertically and horizontally. If we want to write about healthcare or interesting topics that aren't specifically Milwaukee-centric, we can. After all, a review of an iPhone isn't about Milwaukee, but Milwaukeeans use iPhones.
Finally, the Living section will be available for Readers Blogs, so you, too, can help us evolve and grow this new section of OnMilwaukee.com. We know that you, like us, are proud to live in Milwaukee. Together, lets explain why to the million monthly readers of OnMilwaukee.com.
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Recent Articles & Blogs by Andy Tarnoff
Published May 17, 2013
I watched the series finale of "The Office" last night, but before I did, I had to blow through the previous five episodes gathering dust on my DVR. In the end, it was worth the night of marathon television, but when I think about the entire final season of "30 Rock," also unwatched on my DVR, I wonder when I'll get around to it.
Published May 15, 2013
Hidden in plain sight is a clothing store you have to see to believe. Frieschskys, 788 N. Jefferson St., isn't actually that special to look at. But when you step out of the elevator on the seventh floor of the nondescript office building, it doesn't take long to realize that something special does await you.
Published May 13, 2013
Plenty is written about baseball's jerks. I've even met some of them. But rarely do people talk about how nice some players are. They may not have been the best players, but if personality counts (which it doesn't), they'd be in the Hall of Fame.
Published May 9, 2013
Shelby Croft was following the playbook for most television reporters. She jumped from market to market, position to position, ultimately serving as a main anchor in Salt Lake. But Croft knew there was something more in life than market size. She moved to Milwaukee to get closer to home. She got married, had a daughter ... then got divorced. A single mom with a high-profile job, Croft's story is an interesting one.
Published May 3, 2013
Last night at about 3 a.m., I woke up to go to the bathroom. I used my phone to light my way, so as soon as my eyes adjusted, I noticed that my mom had sent me a death notice. My friend and neurosurgeon, Dr. Spencer Block - the guy who did my back surgery in 2011 - had died yesterday at age 51.
Published May 3, 2013
The Brewers should've won the game Wednesday, but John Axford blew a two-run lead in the eighth inning. Sitting close to the field, it was the first time I'd seen and heard the vitriol from fans around me. They booed him. A lot.
Published April 29, 2013
It's pretty thrilling to get on stage in front of a live band, facing a cheering audience, putting your personal spin on beloved cover tunes. The idea that you could win $1,000, studio recording time and a gig at Red Rock Saloon is practically gravy, right? The Red Rockstar II competition runs for four weeks in May, kicking off this Wednesday.
Published April 24, 2013
If I was a less verbose writer, I could sum up the 2013 Jaguar XJ in one word: perfection. But that wouldn't make for much of a review, and after a month with the XJ that Fields Jaguar in Waukesha loaned me, I have so much more to say. I'll start with this: if you're the kind of person who can afford to spend $73,000 on a car, and you require something with four seats, this is the car you should buy. Run, don't walk, to Fields Jaguar and buy it. Now.
Published April 24, 2013
This spring, the American Cancer Society is kicking off a massive project to sign up, track and study 300,000 adults for decades, in hopes of curing various types of cancer. It's not the first time the society has undertaken this. Cancer Prevention Study-3 (CPS-3) follows CPS-1 and CPS-2, and the results of the first two programs served to advance cancer knowledge and treatment by leaps and bounds. The Milwaukee goal for CPS-3 is 2,000 people.
Published April 21, 2013
It's great when a pop culture show can stay relevant long enough to be enjoyed as a kid, then enjoyed again through your kid's eyes decades later. Because Scooby Doo was around before I was born, and my daughter's finally at the age to watch the campy mystery cartoon, too, I not only didn't mind sitting through Sunday's performance of Scooby-Doo Live! Musical Mysteries at the Milwaukee Theatre - I enjoyed it almost as much as she did.