Shopping habits are changing, and as Milwaukee's retail landscape continues to evolve OnMilwaukee.com is pulling out the credit card for a full week of retail, shopping and commerce content. Stories about local stores, national retailers, online shopping and more. OnMilwaukee.com "Retail Week" will highlight shopping through a creative and diverse lens.
Maybe it’s because I’m reading Jane Jacobs’ landmark "The Death and Life of Great American Cities." Maybe it’s because our almost-complete new office space looks straight down onto it. Onto Front Street, that is; that one short block of apparent nothingness, surrounded by the force that is the Safe House.
For a variety of reasons, then, I’ve been thinking about Front Street, which now seems so ironically named, fronting as it does onto nothing and serving as the ultimate definition of a Milwaukee "backstreet." It might, arguably, be the only "backstreet" left in the heart of the city (Market and Everett might also qualify. I’ll let the talkbackers duke that one out).
Looking down, in the photo above, there’s not much to see on Front Street. At street level it’s much the same. The eight-story building converted to the City Hall Square Apartments takes up much of the west side of the street. There’s also the building’s more recently constructed parking structure and the buildings that form the Safe House complex, up at Wells Street.
An office building takes up about a third of the east side of the block, from Wells Street south. Then there is a strip of beautiful vintage store fronts running along the rest of that side. Atop some of those buildings are patios serving folks who live above the retail space.
In the evenings, Safe House customers provide most traffic. During the day it’s delivery and service vehicles serving the Water Street businesses on the east side of the street.
Mostly, a pretty humdrum scene.
But when I look at it, I see a block adorned with hanging baskets. Artists have designed lighting installations that span the narrow street, which has a strip of brick pavers down the center. Tables lining the sidewalks behind the Water Street restaurants like Waterfront Deli and Rodizio Grill. The narrow service area between the Safe House and the City Hall Square lot has been transformed into a beer garden that accesses the Riverwalk – and the outdoor China Gourmet patio, too – behind it. Ground floor space at City Hall Square has been converted to retail and dining.
In season, Front Street is the most exciting street Downtown. There’s only one problem. This image exists only in my mind.
Despite the way many planners have approached cities – that is, by creating open space – Jacobs argues that short blocks without "missing teeth" (empty lots between buildings) and with buildings as boundaries that make us feel safe are what draw people and make for vibrant, alive streets. A mix of new and old buildings of varying size helps, too. Front Street has all of this.
And it has proximity. Bustling Water Street nightlife, The Pabst, Milwaukee Rep, The InterCon, the Marcus Center. All this and more is a mere block’s walk away. The Riverwalk is steps away. There are seed businesses already on the block: Rodizio, Safe House, Waterfront Deli, an art gallery that could stay open late. Waterfront already has a deck out back with space beneath, too. There's a Bruegger's and a Jimmy John's, too.
Why aren’t we looking at opportunities like these?
Sure, there are issues. The businesses need the street as access for deliveries. Well, that’s true everywhere and it’s made to work. Anyone who has been to Paris’ Rue Cler knows that the street is as vibrant as any in the world. If you’ve slept in a Rue Cler hotel, you also know that the service vehicles – and the street washers with their hoses, brooms and rolled up rugs come through in morning before the street really awakens. C’est la vie.
There is not abundant "open space" on Front Street for tables. Well, that’s the point. It’s intimate. Again, there are streets this size around the world that have sidewalk dining and vibrant retail.
Are there problems facing Front Street that are insurmountable? Hardly seems so.
Let’s put the "front" back in Front Street, Milwaukee.
Bobby Tanzilo | May 27, 2013 at 10:05 a.m. (report)
I guess they really do qualify as "backstreets"! Everett runs between 2nd and 4th Streets between Michigan and Clybourn. It runs between WE Energies building and Zeidler Square. Market Street, which used to be much more lively, before it was cut in two by MGIC, runs from Wells north, between Broadway and Water, along the east side of City Hall.
Bob, I have been around downtown for twenty years. Where is Market and Everrett ?
An interesting street "hidden" away. Ate at the Safe House earlier this year, unusual place to say the least--even entering with friends who have never been there is incredible! Problem is sometimes no questions are asked to enter--do not like that ever.
Excellent article and spot on. Champion this cause, please! Milwaukee will be a more vibrant place for it.
Jeff | May 16, 2013 at 9:58 a.m. (report)
It's an alley, really. It would be interesting to see photos from, say, the turn of the last century, when Front Street was more than just an afterthought.
5 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Bobby Tanzilo
Published Nov. 24, 2014
The photomontages created by Eau Claire's Then and Now Photography seamlessly meld images of the same place but from different eras, creating a fascinating and unique look at how familiar sites in Milwaukee have changed over the years.
Published Nov. 22, 2014
The world's most famous ice skating rink shimmers beneath what must be the most impressive urban tree, perhaps in the world, and the shop windows in the Center and along Fifth Avenue must be seen to be believed. Crowds queue to see the holiday spectacular at Radio City Music Hall and Times Square is decked out in green and red. And all America comes to check it out.
Published Nov. 21, 2014
Few likely know the idea of farm to table better than new Blue Jacket chef Justice Neal. Neal, after all, went from farm to table himself, having grown up on 40 acres near Beloit. Recently, Neal, who served as the restaurant's sous, was promoted to replace departing chef Matt Kerley, who had run the kitchen at Blue Jacket since 2013. Since he's already launched a new menu, we decided it was time to check in with him about his work in the kitchen.
Published Nov. 21, 2014
Milwaukee Public Library looks into Milwaukee's historic public schoolhouses with a small exhibit and panel discussion at Central Library.
Published Nov. 20, 2014
Thanksgiving is on the horizon and you're hosting (or attending) a family dinner. What to do about wine? How to find something that pairs well with both turkey and cranberries? How to find a wine that appeals to you, your parents and Aunt Millie? It can be challenging, but experts say a few simple rules can help guide the way...
Published Nov. 18, 2014
One of the most recent building "booms" at Milwaukee Public Schools added a handful of new schools to the city's landscape, but at least one planned project -- and perhaps more -- never saw the light of day.
Published Nov. 14, 2014
Serious music fans will relate. Though a lot of music enters my ears, very few make the kind of impression that Lucy Wainwright Roche's 2013 record, "There's A Last Time For Everything," made on me. A year later I can tell you exactly where I was when I first popped it into the CD player and sat transfixed, unable to move. Lucy Wainwright Roche comes to Milwaukee next week, and we talked to her about it.
Published Nov. 12, 2014
Today, I got an email from my friends at Artists Working in Education (A.W.E.) about a project the group did this autumn with kids at MPS' South Side Anna F. Doerfler Community School in conjunction with Layton Boulevard West Neighbors (LBWN) and the COA CLC program. What's it all about? Read on.
Published Nov. 12, 2014
After three years in the dark, the Brown Bottle Pub, which opened in 1938 as the Schlitz tasting room, has returned. We got a little advance look.
Published Nov. 11, 2014
I've been a record store rat since I was about 9 (no, I won't tell you how many years ago that was), but I've whiled away countless hours in the dens of wonder, from sea to shining sea and even beyond. Luckily, there are still some great record shops in town, but not nearly as many as there used to be. Here are six lost Milwaukee places that I wish were still here ...