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Milwaukee's Daily Magazine for Thursday, Dec. 18, 2014

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These are some beautiful artifacts that were released for the Black Friday Record Store Day.
These are some beautiful artifacts that were released for the Black Friday Record Store Day.

Omnivore's classic country 10"s sure are purrty

Ex-pat Milwaukee musician turned record producer Cheryl Pawelski is a good ol' rock and roll aesthete. Sure, she's got a house full of CDs out in L.A., but like the rest of us record geeks, she appreciates the power of the object.

That's why she and her fellow Omnivore Recordings co-owners create things like the four 10"s released for Record Store Day this past holiday season. The discs spotlight classic country artists Buck Owens, Merle Haggard, Wanda Jackson and George Jones.

They're about the purrtiest things you'll find around.

"They came to be as Patrick Milligan, who works with us as a producer, and I were discussing the CD projects we have on all four artists," says Pawelski, referring to Omnivore full-length CDs:

Buck Owens – Honky Tonk Man: Buck Sings Country Standards (due out Jan. 22)Wanda Jackson – The Best Of The Classic Capitol Singles (due Feb. 12)Merle Haggard – The Complete '60s Capitol Singles (also out Feb. 12)George Jones – The Complete United Artists Solo Singles (due Feb. 12)

"We thought it would be cool to come up with a 'single' in advance of the CD releases, you know, the way God had intended, the single is released in advance of the album to let folks know that an album is forthcoming."

Because these four limited edition EPs – each has six tracks except the Owens disc which has four – have tunes or versions not on the CDs, fans (and collectors, too, of course), will want these.

The covers are great, with the "Wanda Jackson – Capitol Rarities" really taking the cake, the pressings sound really good and they're just so cool that I even listened to four Eagles songs (on Buck Owens' "Buck Sings Eagles") for the first time in decades.

"We thought cool 10"-ers would get more notice than a 7" and then further decided to utilize unique repertoire – rarities, in fact, that hadn't been on vinyl before – and release them for Record Store Day Black Friday which would help spread the word further," says Pawelski.

"So in essence - we thought they'd be great ways to let the world know about our upcoming releases."

You can buy 'em online, just do a Google search for "George Jones United Artists Rarities," "Buck Sings Eagles," "Wanda Jackson Capitol Rarities" and "Merle Haggard Capitol Rarities."

Well done, Omnivore.

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