If you're anything like me, you are occasionally overtaken with an overwhelming need to redecorate something in your home. You're not asking for much. You simply want every room of your house or apartment to look like a Pottery Barn or Anthropologie advertisement.
Milwaukee native Elizabeth Rees can relate, and she recently launched a business that can help people like us to change the entire look of a space within a reasonable budget.
Chasing Paper offers peel and stick removable wallpaper in fresh, modern patterns. These easy-to-apply wallpaper panels can transform a room or spice up any home project in a matter of minutes.
Her business has already been featured on major home decor websites and Bethenny Frankel's new talk show.
Since I'm expecting a baby in February and have a 2 1/2 year old, I'm especially excited about the possibilities for a modern, sweet nursery and a whimsical child's room.
But of all, the fresh, trendy patterns you'll find on Chasing Paper's website includes my absolute favorite: the peel and stick chalkboard panel. A household chore checklist in the kitchen, a weekly family schedule in the mudroom, a creative space in the living room - the possibilities are endless!
I sat down with Elizabeth to find out more about her first year in business, what we can expect in the future and how her Milwaukee roots have influenced Chasing Paper.
Callie Joy Herbst: What inspired you to start a removable wallpaper company?
Elizabeth Rees: I am a Midwestern gal that has found her home all over the world in the last 10 years. Working, studying and finding my way through tiny towns and big cities, I have been cultivating my entrepreneurial spirit along the way. Since I grew up in the printing industry, it was important for me carve out my own place and conquer my own territory, and so Chasing Paper was born â€“ stylish removable wallpaper for the urban home.
CH: Removable wallpaper is not just for walls, we hear. What are some cool projects you've seen done with your product?
ER: Some of my personal favorite projects are using it on stairs, table tops or behind shelves to brighten up a built-in. It is our hope that using panels instead of rolls makes small, impactful projects affordable and accessible. Just a little paper truly transforms a space.
CH: Have your Milwaukee roots influenced your company?
ER: Absolutely! Milwaukee has served as an inspiration for many designs. Our first featured designer, Allison Beilke, is a local Milwaukee designer. It was important for me to carry my Midwestern sensibilities into my New York world.
CH: We were so excited to see you featured on Bethenny's new talk show. What was the experience like?
ER: It was a complete dream come true. I had been a fan of hers and I felt so honored to be part of this new chapter in her career! Her audience has such a special energy and excitement and she gave real, honest advice which is so important to an entrepreneur.
CH: What's your favorite thing about Milwaukee?
ER: The people. And a close second Kopp's. The local Milwaukee press has been so wonderful in covering our launch and the support of my hometown has made the tough days so worth it. I often miss people calling me "hon" in NYC and am flattered when people say "your accent is so cute!"
We also manufacture all our paper through Kubin-Nicholson in Milwaukee so each panel is rolled and shipped with Midwestern love.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Calie Joy Herbst
Published March 10, 2014
Based on the crowd Saturday morning at the Milwaukee County Winter's Farmers' Market at the Mitchell Park Domes, I may be the only person left who hasn't already fallen in love with this free, weekly family-friendly event.
Published March 6, 2014
It's been a rough winter, even for hardened Wisconsinites like us. If the frigid temperatures have kept you and your kids inside, you may want to check out the latest green-built exhibit at the Betty Brinn's Children's Museum for a taste of the outdoors.
Published Feb. 15, 2014
I officially have a new favorite family friendly restaurant in the area. It's modern, yet cozy and welcoming. It's packed with kids and families, but not obnoxious or sticky (you know what I mean).
Published Feb. 7, 2014
Here's what to say - and what not to say - to pregnant women. Got it?
Published Jan. 20, 2014
This weekend alone, Wehr Nature Center in Franklin, Boerner Botanical Gardens in Hales Corners and Schlitz Audubon Nature Center in Bayside are all offering winter-themed events and celebrations.
Published Jan. 4, 2014
There's nothing more hopeful than a clean slate. With the new year upon us, we can put our imperfections and mistakes behind us, and journey into 2014 sans last year's baggage. What are your parenting resolutions for 2014?
Published Dec. 30, 2013
I am looking forward to a year of beautiful memories with my growing family. Here is my attempt at creating the quintessential Milwaukee Bucket List for Families for 2014.
Published Dec. 9, 2013
Downtown may not be the first place you think of to find family-friendly holiday fun, but it should be! Milwaukee's Downtown is looking festive with holiday decorations and bustling with free and inexpensive family-friendly events throughout the entire month of December.
Published Nov. 25, 2013
Thanksgiving is right around the corner, and many of us are counting our blessings and pausing to appreciate what's really important in life. But are we raising our kids to be thankful, as well?
Published Nov. 1, 2013
For all of the good things technology brings our kids, we fear the dangers, too.