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Milwaukee's Daily Magazine for Friday, Nov. 28, 2014

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Dave wants to believe in Grand Avenue, but last Thursday night provided an unpleasant surprise.
Dave wants to believe in Grand Avenue, but last Thursday night provided an unpleasant surprise.

Grand Avenue delivers a bad surprise

I somehow keep hoping against hope for something wonderful to happen at Grand Avenue, or whatever they are calling it now. But my hopes keep getting dashed.

Thursday night, I reviewed "Who Killed Santa" at the Underground Collaborative, a great creative space under T. J. Maxx in the Grand Avenue.

I was early so I pulled into the parking lot around 6 for the 7:30 show. I went to Jake's for a pastrami and swiss on rye. The guy behind the counter stamped my parking ticket.

I went to the show and got out about 9:30. I got to my car and drove out, only to be blocked at the parking gate.

"Pay first," this disembodied voice announced. I looked at the machine. Ten dollars. I mean TEN DOLLARS. On a frigid Thursday night. The attendant showed up and said that my stamp didn’t mean crap since I had been there over three hours.

I paid the TEN DOLLARS and wondered again if they try to make visiting Downtown and the Not-So-Grand Avenue difficult or if it just happens naturally.

TEN FRIGGIN’ DOLLARS. On a Thursday night.

Talkbacks

nmballa | Jan. 11, 2014 at 5:57 p.m. (report)

A target would make a killing there.

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Photodavie | Jan. 10, 2014 at 9:03 a.m. (report)

36366 PaulK - To answer your question, the few stores left in the Grand Ave don't cater to the people living in high-price apartments and condos in downtown. People living downtown go to the 3rd ward or Bayshore to shop. With the exception of the food court, the entire mall should be over-hauled into something completely new (apartments, Target store, Beer Hall, etc).

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PaulK | Jan. 9, 2014 at 9:09 a.m. (report)

Downtown Shoppa: Yes, and people get the message and don't shop there -- at least if they need to park. But what about people living downtown? Why doesn't the Grand Avenue Mall attract more downtown residents? I'd like to hear what people think.

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Downtown Shoppa | Jan. 9, 2014 at 8:30 a.m. (report)

Posted or not posted the fees basically say, "thank you for not shopping here."

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Crew_Dat | Jan. 9, 2014 at 8:01 a.m. (report)

Everyone will agree that this space is completely underutilized. I think most of the Westown could use an influx of business and foot/car traffic, and cheap parking could help. However, this article hides the fact that you didn't see notices that are plastered all over the place about how the parking fees work. There are signs at the parking ramp, as well as inside the mall.

So, what's the gripe?

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