If I worked in the newsroom at WTMJ-TV, I would be ashamed to show my face in public after the new stunt the station has created to get more viewers.
The ratings period starts Thursday and the station is going to give away an iPad every night of the ratings period. All you have to do is "like" the station's Facebook page and then watch the news at 10 when John Malan will announce the winner.
I don't care how they try to spin this. It's just as bad as the horror-filled greed of Oprah giving away hundreds of cars and as transparently absurd as Dr. Phil or Dr. Drew or Dr. Nancy or someone pretending to heal fake patients.
I was watching last night when Mike Jacobs, a guy who I respect, held up an iPad while announcing this contest. His hand moved gently around the iPad.
The next anchors at WTMJ will probably be Vanna White and one of those models on the 'The Price Is Right" who show off the prizes.
The only reason to do this is to lure more viewers to the station. I guess there's nothing wrong with that. I mean it's a business, right?
But it seems like car dealers who offer gifts for taking a test ride. "Try our car and get two tickets to the Dells, or breakfast for two at Denny's or a free tank of gas."
The problem is that the news shows are not cars. I think the reason someone ought to watch a particular news program is that the viewer has faith in the honesty and integrity of the station's news operation. The viewer believes that they are going to actually get some "news."
Generally speaking those days are long gone. The only station in town that even comes close to doing real news is Channel 12. Channel 6 comes close. But Channel 4 is the news leader, so that shows what I know.
I realize that I may be old fashioned here, but sometimes the old fashioned things were just fine. I think the crap we are generally fed on local news is a gigantic waste of our time.
I know and like a lot of people at Channel 4. The big boss, Steve Wexler, is a friend and a guy who I really like and respect. For me, though, this is a lot like having a close friend who still smokes cigarettes. You still love him but you want to slap him upside his head and say "have you any idea what the hell you are doing?"
Like I said, Channel 4, shame on you!
If you're referring to me when you write "Tim," this blog post was written by Dave Begel and reflects only his personal opinion. It is not a reflection of my opinions on the issue.
The very website you get paid by shamelessly panders for an audience on the web. Have you forgotten about "sex week" or the multiple interviews with porn stars and such.
Of course the response will be "this website is not a hard news outfit". That is true, but it's been a long time since the local news has been a hard news outfit either. If they were each telecast wouldn't focus half its time on weather or a tug at the heartstrings special feature.
i think that a omc giveaway would prove to be wildly successful.
Ahh yes...the ever sophisticated technique of attacking the messenger.
"It's just as bad as the horror-filled greed of Oprah giving away hundreds of cars and as transparently absurd as Dr. Phil or Dr. Drew or Dr. Nancy or someone pretending to heal fake patients."
Hyperbolic much? How exactly is giving away hundreds of cars an example of one's "horror-filled greed," whatever that means? I would think that clearly falls under generosity. I know this is only a blog entry, so it shouldn't be placed under the same scrutiny as a real news piece, however, sometimes it's hard to tell on this site. The writing at OMC and Shepherd Express borders on amateurish and is of no better in quality than that of the college students who staff the UWM Post or MATC Times.
Show me the other 6 Talkbacks
11 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Dave Begel
Published Aug. 26, 2014
The Spring Green-based APT has announced that Carrie Van Hallgren, a highly respected theater administrator, will become the new managing director of the 35-year-old company.
Published Aug. 26, 2014
I spent a lot of time in the last week watching the Little League World Series baseball games, but watching these kids I found myself wondering whether it's really a good thing for kids to take something like baseball this seriously at this early an age.
Published Aug. 25, 2014
Todd Gawronski - who almost single-handedly transformed Bradford Beach from a desolate, dirty and dangerous place into the sparkling safe location it is now - is spreading his wings to six other Milwaukee County parks, with more to come.
Published Aug. 24, 2014
Almost anyone who has ever gone to school, especially at the college level, can relate to a story about the pompous "I'm too good to be doing this" professor who takes a macabre delight in whittling his students down to size. That's the essence of "Seminar," the Broadway hit by Theresa Rebeck that opened this week at The World's Stage Theatre Company.
Published Aug. 23, 2014
After decades of playing both games and being on both sides of the winner/loser equation, I've determined the top 10 shots to buy when you lose at either bar dice or liar's poker.
Published Aug. 23, 2014
After a recent visit to review Anton Chekhov's "The Seagull," Wall Street Journal critic Terry Teachout called Wisconsin's very own American Players Theatre in Spring Green the "finest classical-repertory company in the U.S."
Published Aug. 21, 2014
When a play starts with a half hour monologue from a frail old man who looks like a gentle breeze might turn him to dust, you begin to think this is going to be a long, long evening. But after just a few moments, Marcus Truschinski got us into the rhythm, and off we went into the American Players Theatre production of Tom Stoppard's "Travesties."
Published Aug. 21, 2014
There are a lot of emotions that roar through someone, including me, when you hear the word "autism." And there is nothing like living with someone with autism, even for a brief time, to understand both the difficulties and opportunities of the disorder.
Published Aug. 19, 2014
With the recent announcement that the team is going to retire Brett Favre's number and put him into the team Hall of Fame, attention has been turned toward greatness: Who was the greatest Packer of them all? Not one of the greatest, but THE greatest. We get to the bottom of it here.
Published Aug. 15, 2014
Gretchen Mahkorn is 21. She's an actor. She has a BFA in acting from a respected program. She's smart. She's determined. She networks. She has a resume. She has history onstage from a very young age. And her next acting job is in a play produced by the theater company she founded when she was just 16 years old, The World's Stage Theatre Company.